Zeekr, the premium electric vehicle manufacturer, has made a significant impact in the Australian automotive market by securing over 1,000 pre-orders for its new Zeekr 7X electric SUV within just one week of announcing its pricing. This remarkable achievement underscores the growing demand for advanced electric vehicles in Australia.
The announcement comes as Zeekr continues to expand its global footprint, with Frank Li, Managing Director of Zeekr Australia, expressing the company’s satisfaction with the enthusiastic market response. “Achieving over 1,000 pre-orders in the first week indicates strong consumer interest in the 7X’s combination of advanced technology and practical luxury,” Li stated. “This reinforces our confidence in the Australian market’s readiness for premium electric vehicles.”
Zeekr 7X: A New Contender in the EV Market
At the launch event in Sydney last week, Zeekr unveiled the 7X SUV, which is set to become Australia’s fastest-charging car upon its release. With a charging speed of 450 kW, the vehicle can charge from 10% to 80% in just 13 minutes. The 7X is offered in three variants with competitive pricing:
- RWD – $57,900
- Long Range RWD – $63,900
- Performance AWD – $72,900
The company also announced a special pre-order offer for the first thousand customers, including a seven-year vehicle warranty and roadside assistance. Buyers will receive a 7 kW home charger, a portable home charger, a type 2 charging cable, and complimentary interior and exterior colors. This offer has been extended until August 17.
Extended Offers and Market Strategy
Following overwhelming demand, Zeekr extended part of the offer until September 30, 2025, allowing customers who order after August 17 to receive a type 2 cable, a portable home charger, and complimentary paint options. This strategic move aims to attract more early adopters to Zeekr’s largest and potentially most significant model in the Australian market.
The Zeekr 7X enters a competitive segment dominated by mid-size SUVs, where the Tesla Model Y currently leads in year-to-date electric vehicle sales. The 7X offers a compelling alternative for consumers seeking performance and luxury in an EV.
Technological Advancements and Performance
The entry-level RWD variant of the Zeekr 7X features a 75 kWh battery pack, known as the “golden brick” Lithium Iron Phosphate (LFP) battery, developed in-house by Zeekr engineers. This battery supports charging speeds of up to 450 kW, facilitated by the 800 V architecture. The battery delivers up to 480 km of WLTP range on a single charge, while the Long Range RWD variant offers a 100 kWh Nickel-Manganese-Cobalt (NMC) battery, extending the range to 615 km.
The top-spec Performance AWD variant accelerates from 0 to 100 km/h in just 3.8 seconds, compared to 6 seconds in the entry-level RWD variant. Despite the addition of a second motor, which reduces the range to 543 km, the Performance AWD provides substantial power for drivers.
All Zeekr 7X models include V2L (vehicle-to-load) capability with a 3.3 kW output, allowing users to power other electrical devices while parked or on the go.
Looking Ahead: Market Implications and Future Prospects
The Zeekr 7X is the most anticipated vehicle from the brand, and with over a thousand pre-orders already secured, the presence of these electric vehicles on Australian roads is expected to increase significantly in the coming months. First customer deliveries are anticipated to begin in October, with many buyers receiving their vehicles before the end of the year.
This development follows a broader trend in the automotive industry, where electric vehicles are gaining traction as consumers become more environmentally conscious and governments push for greener transportation solutions. Zeekr’s success in Australia may signal a shift in consumer preferences towards premium electric vehicles, setting the stage for further innovations and competition in the market.
As Zeekr continues to expand its offerings and enhance its technological capabilities, the 7X could play a pivotal role in shaping the future of electric mobility in Australia and beyond.
