SHENZHEN, China, Oct. 31, 2025 — In a landmark announcement, vivo has unveiled its latest flagship smartphones, the X300 and X300 Pro, marking a significant milestone in the company’s 30-year history. These new models, featuring the groundbreaking 200 MP ZEISS Ultra-Clear Imaging, signify a major advancement in smartphone photography. Beyond imaging, the X300 series introduces substantial upgrades in operating systems, performance, and design, setting a new standard for flagship devices.
Revolutionary Imaging with ZEISS Partnership
The X300 Pro is equipped with a 200 MP ZEISS APO Telephoto Camera, enhanced by the Ultra-Sensing Sensor HPB, offering an unprecedented ultra-clear imaging experience. Its 50 MP ZEISS Gimbal-Grade Main Camera features a large 1/1.28″ sensor and industry-leading CIPA 5.5-rated stabilization, ensuring stable, rapid, and clear shots. This is further augmented by the Pro Imaging Chip VS1, which boosts image output speed, clarity, and noise reduction.
The X300 model also boasts a 200 MP ZEISS Main Camera with similar enhancements, including CIPA 4.5-rated stabilization. Its ZEISS APO Telephoto Camera, powered by the LYT-602 sensor, provides a higher dynamic range and reduced power consumption, enhancing telephoto capabilities.
Both models include a 50 MP ZEISS Wide-Angle Front Camera with autofocus, delivering sharp images at various distances. This is complemented by vivo’s high-resolution portrait algorithm, which supports advanced photography and video recording needs.
The vivo ZEISS 2.35x Telephoto Extender Kit enhances telephoto capabilities, delivering sharper clarity and rich detail, ideal for capturing grand scenes.
Enhanced Creativity and Videography
The X300 series expands the boundaries of creative photography and videography. Stage Mode 2.0 captures every angle of important moments, while its 4K Stage All-in-One Recording allows users to shoot HD photos during video recording. Dual-View Stage Video captures simultaneous perspectives, perfect for live events.
For everyday use, the series offers ultra-clear portrait photography with features like ZEISS Natural Portrait and Night Portrait mode. The X300 Pro introduces unique modes such as 20x Long-Range Motion Snapshot and Telephoto Flower & Bird Shots, incorporating ZEISS Mirotar Telephoto Style Bokeh for distinctive effects.
In video recording, both models support 4K 120 fps Pro Video. The X300 Pro goes further with 4K 120 fps Dolby Vision Video and 10-bit Log Video, offering film-quality dynamic range and post-production flexibility. The series is the first to support 4K 60 fps Portrait Video, making it an ideal companion for vloggers.
AI Image Studio enhances shooting convenience and creativity with features like AI One-Shot Multi-Crop and Live Photo Passerby Erase.
Introducing OriginOS and Security Enhancements
Accompanying the X300 series is the global debut of OriginOS, offering a fresh smartphone experience with Ultra-core Computing and Memory Fusion. The Origin Smooth Engine optimizes computing and storage, creating an intuitive and user-friendly interface.
OriginOS includes features like Flip Cards for dynamic interaction and Origin Island for intelligent suggestions. The vivo Office Kit enhances productivity with cross-device capabilities, while AI tools like AI Creation support creativity and collaboration.
vivo also introduces the vivo Security brand, consolidating privacy features into a unified framework. Key features include Private Space for secure file storage and hardware-level encryption.
The X300 series guarantees 5-Year OS Upgrades and 7-Year Security Maintenance, ensuring long-term device reliability.
Performance, Efficiency, and Design Excellence
At the heart of the X300 series is the Dimensity 9500 chip, developed with MediaTek and built on TSMC’s N3P process. This chip delivers exceptional power and energy efficiency, featuring a 3rd Gen all-big-core CPU and a 12-core G1-Ultra GPU. The dual-chip integration with vivo’s Imaging Chip V3+ enables advanced computational photography and cinematic video processing.
The BlueVolt Battery System combines silicon anode technology with semi-solid electrolyte materials for higher capacity and reliability. The X300 Pro features a 6510 mAh battery, while the X300 offers 6040 mAh, both supporting 90W FlashCharge and wireless charging.
The series features an 8T LTPO display with up to 2000 nits peak brightness and advanced dimming technologies for eye protection. Both models are rated for IP68 and IP69 dust and water resistance, ensuring durability.
The X300 series’ design combines minimalist aesthetics with premium comfort, featuring a Unibody 3D Glass Design and a diverse color palette to suit various styles.
“The X300 series represents a fusion of cutting-edge technology and design, offering users a truly flagship-level experience,” said a vivo spokesperson.
As vivo celebrates its 30th anniversary, the X300 series underscores the company’s commitment to innovation and excellence, promising to deliver an unparalleled user experience.
About vivo: vivo is a technology company dedicated to creating user-oriented products and services, aiming to bridge the gap between humans and the digital world. With a focus on sustainable development, vivo continues to expand its global presence, supported by a robust R&D network and a commitment to technological advancement.
