Victorians are being urged to revitalize their sun safety practices following the release of concerning new data. The latest Victorian Population Health Survey has highlighted significant gaps in sun protection habits, revealing that only 43 percent of Victorians often or always wear a hat during summer, while just 55 percent regularly apply sunscreen when outdoors for more than 15 minutes.
The survey’s findings underscore a broader issue with sun safety adherence. Despite the well-documented risks associated with UV exposure, the usage of other sun protection methods remains similarly low. This is particularly troubling given Victoria’s high UV levels, which rank among the highest globally.
SunSmart’s Call to Action
Emma Glassenbury, head of SunSmart, emphasized the urgent need for Victorians to integrate sun protection into their daily summer routines. “Damage from UV can happen in as little as 11 minutes, and sunscreen and hats are two of the simplest ways to reduce your skin cancer risk,” Ms. Glassenbury stated. She further noted the necessity of using sun protection whenever the UV index is 3 or above, regardless of the weather conditions.
Particularly concerning is the survey’s indication that young adults and men are the least likely to employ all five recommended sun protection methods: wearing a hat, using sunscreen, donning protective clothing, wearing sunglasses, and seeking shade.
Skin Cancer Statistics and Public Health Efforts
Despite a significant 50 percent reduction in melanoma rates among 25 to 49-year-olds since 1997, skin cancer remains prevalent. In 2023 alone, there were over 3,000 new melanoma cases and 164,000 non-melanoma skin cancer treatments in Victoria.
VicHealth CEO Professor Anna Peeters acknowledged the progress made through SunSmart’s educational initiatives but stressed the ongoing need for public awareness. “To prevent skin cancer, we must continue this important education and make sun safety the norm,” she said.
Historical Context and Cultural Impact
The call to action coincides with the opening of a free exhibition at the Australian Centre for the Moving Image (ACMI), celebrating 60 years of iconic SunSmart campaigns. This exhibition highlights the cultural and public health legacy of one of Australia’s most successful health initiatives.
Historically, SunSmart campaigns have been pivotal in shifting public perception and behavior regarding sun safety. The “Slip, Slop, Slap” campaign, launched in the early 1980s, is credited with significantly raising awareness and reducing skin cancer rates. However, the latest survey results suggest that more work is needed to maintain and build upon these gains.
Looking Forward: Strengthening Sun Safety Practices
The findings from the Victorian Population Health Survey serve as a crucial reminder of the ongoing battle against skin cancer. As the sun protection season begins, public health officials are keen to reinforce the importance of comprehensive sun safety practices.
Efforts to improve sun safety in Victoria are expected to intensify, with increased educational campaigns and community engagement initiatives. The goal is to ensure that sun protection becomes an ingrained habit for all Victorians, reducing the incidence of skin cancer and promoting healthier lifestyles.
As the summer season approaches, the message is clear: embracing sun safety is not just a personal choice but a public health imperative.
