Victorians are being urged to adopt more rigorous sun safety measures as new data highlights significant gaps in basic protective habits. The latest Victorian Population Health Survey has uncovered that only 43 percent of Victorians consistently wear a hat during summer, and a mere 55 percent regularly apply sunscreen when outdoors for more than 15 minutes. The use of other sun protection methods remains similarly low, despite the well-documented risks associated with ultraviolet (UV) exposure.
This development follows the release of the survey, which underscores the need for improved public awareness and action. SunSmart head Emma Glassenbury emphasized the urgency of integrating sun protection into daily routines. “Damage from UV can happen in as little as 11 minutes, and sunscreen and hats are two of the simplest ways to reduce your skin cancer risk,” Ms. Glassenbury stated. “Victoria has one of the highest UV levels in the world, so we need people to use sun protection whenever the UV is 3 or above — even on cool or cloudy days.”
Understanding the Risks and Current Practices
Despite a notable 50 percent reduction in melanoma rates among 25 to 49-year-olds since 1997, skin cancer remains a prevalent concern, with over 3,000 new melanoma cases and 164,000 non-melanoma skin cancer treatments reported in 2023. Young adults and men are identified as the demographics least likely to employ all five recommended sun protection methods: wearing a hat, applying sunscreen, donning protective clothing, using sunglasses, and seeking shade.
These findings present a stark reminder of the ongoing challenges in public health education regarding sun safety. The announcement comes as health officials continue to advocate for comprehensive sun protection strategies to mitigate skin cancer risks.
Historical Context and Cultural Shifts
SunSmart, a program initiated to address the high incidence of skin cancer in Australia, has been instrumental in shifting public understanding over the years. VicHealth CEO Professor Anna Peeters acknowledged the progress made but stressed the need for continued efforts. “To prevent skin cancer, we must continue this important education and make sun safety the norm,” she said.
The cultural legacy of SunSmart is celebrated in a free exhibition at the Australian Centre for the Moving Image (ACMI), showcasing 60 years of iconic campaigns. This exhibition not only highlights the success of one of Australia’s most effective public health initiatives but also serves as a reminder of the ongoing battle against complacency in sun safety practices.
Looking Ahead: The Path to Improved Sun Safety
As Victoria enters the peak of the sun protection season, health authorities are reinforcing the message that sun safety should be an integral part of everyday life. The move represents a concerted effort to reduce skin cancer rates further by encouraging consistent use of all five sun protection methods.
According to experts, increasing public engagement through educational campaigns and community initiatives will be crucial in changing behaviors. By fostering a culture of proactive sun safety, Victoria can hope to see continued declines in skin cancer rates and a healthier population overall.
Meanwhile, the exhibition at ACMI serves as both an educational tool and a call to action, reminding Victorians of the importance of sun safety and the strides made in public health. As the state looks to the future, the lessons of the past remain a guiding light in the ongoing effort to protect the skin health of its residents.
