Which tech companies truly deliver the best products and services? It’s a question we wrestle with constantly at PCMag. For over 40 years, our mission has been to help you find the right technology to fit your life. Our seasoned writers and editors rigorously test hundreds of products annually, rating each on a 1-to-5 scale. In the past year alone, we reviewed 1,267 products across 503 brands. Through multiple surveys, we also gauged our tech-savvy readership’s trust and recommendations, awarding standout brands with our coveted Readers’ Choice award.
To bring you our definitive list of the year’s best tech brands, we combine expert review data with real-world reader sentiment. The result is our exclusive annual ranking of the top technology companies. Our full methodology is provided below, but here’s the condensed version: We analyze each brand’s Net Promoter Score (NPS) from our reader surveys and average it with the company’s review ratings from the previous year. That review score is converted to a 100-point scale to match the NPS, and the two figures are added together to create our Best Brands Index (BBI)—a proprietary score that lets us rank companies with a level of precision that only PCMag can.
New Entrants and Consistent Performers
The 25 brands with the highest BBI scores earn a spot on this year’s list—representing just 5% of all the brands we reviewed last year. Six companies—AMD, Anker, BenQ, Eufy, HP, and OnePlus—make their debut in 2026. Many others return from previous years, while an elite group—Alienware, Apple, Bitdefender, Corsair, Google, Logitech, Malwarebytes, Microsoft, Nvidia, Razer, Samsung, and Sony—have now landed in our Top 25 for three consecutive years.
Each winning company is accompanied by our expert insights explaining what sets it apart and why it continues to earn our trust. If you’re shopping for technology in 2026, these are the brands that deserve your attention.
Spotlight on Lenovo
Lenovo, one of the biggest PC sellers in the US, returns to the Best Brands top 25 for the first time in two years. PCMag covered a whopping 27 Lenovo products in reviews in 2025. Eight of them have an Editors’ Choice award, the top accolade we grant in our labs testing.
Fifteen score 4 stars (“excellent”) or higher. The two that did even better? The 4.5-star ThinkVision M14t Gen 2 portable monitor and the 5-star ThinkPad X1 Carbon Gen 13 Aura Edition laptop, which our reviewer deemed “simply superlative.” The latter was also one of our Best Products of 2025. Lenovo also has a strong NPS average, largely driven by reader recommendations for its gaming desktop systems in our surveys.
“A lot of laptop makers make great machines that earn high scores and awards, but Lenovo has consistently shown that they make the best of the best,” says Brian Westover, PCMag’s principal hardware writer.
Debut and Rising Stars
HP’s Strong Entry
This is HP’s debut in the Best Brands list via BBI criteria. It’s HP’s reviews—of PC systems of all types, as well as printers, scanners, and peripherals—that cement its status as a Best Brand. Across 20 reviews at PCMag in 2025, HP has a trio of products that merit 4.5 stars; those three, along with four other products, earn Editors’ Choice awards. Of those seven, three also made it onto our Best Products of 2025 list.
“HP has always been a solid brand, but the company has really stepped things up in the last year,” Westover says. “The company’s laptop offerings now rival top competitors and are delivering value in a way we love to see, with great build quality, polished features, and superb performance, especially for business and workstation models.”
Eufy’s Impressive Debut
Eufy, which is owned by Anker but marketed under a separate label, is completely new to the Best Brands list. Like its parent, it encompasses a wide range of products. In fact, our Eufy reviews range from a vacuum cleaner to a robot mower. However, it’s the Eufy E340 Floodlight Camera, featuring mechanical pan and tilt for sweeping surveillance, that buoys the brand with its 4.5-star rating and an Editors’ Choice award.
“Eufy designs devices to make your home smarter,” says PCMag’s mobile writer, Iyaz Akhtar. “Setup is usually straightforward, so you’re up and running quickly, and the companion mobile apps put plenty of controls at your fingertips.”
Consistent High Performers
Alienware’s Continued Excellence
The Dell brand Alienware has now been on this list three times. All seven of the Alienware products PCMag reviewed last year received 4-star ratings, including the marquee Area-51 (2025) desktop, the sturdy, midrange 16X Aurora laptop, and the company’s two Editors’ Choice products, both monitors.
“As OLED-clad gaming monitors become commonplace, no one is excelling quite like Alienware,” says PCMag writer Zackery Cuevas.
Microsoft’s AI Innovations
As it has in the past, Microsoft fares well in our reviews from 2025, winning five Editors’ Choice awards across 13 products and services. Our top Microsoft reviews include 4.5 ratings for OneNote, Microsoft 365, and Windows 11 with integrated Copilot.
Microsoft’s AI offering “ushers in the age of generative artificial intelligence on the desktop,” says PCMag’s principal writer for software, Michael Muchmore.
Conclusion and Methodology
The full Best Brands list is a testament to the evolving landscape of technology and consumer preferences. As we continue to track these trends, our methodology remains rigorous and transparent, ensuring that our rankings reflect both expert analysis and real-world user experiences.
First, we compile a list of all the Net Promoter Scores earned in our 2025 Readers’ Choice and Business Choice surveys. We average the collective NPS ratings at or above 50, considered “excellent.” Next, we collate a list of all the products reviewed on PCMag last year. We average each company’s ratings across all its reviews, converting the average review rating to an index ranging from 1 to 100.
As technology continues to advance, we remain committed to providing insights that help consumers make informed decisions. Whether you’re looking for a new laptop, smartphone, or home appliance, these brands have proven their worth in 2026.
