23 July, 2025
top-asx-shares-to-buy-now-csl-south32-and-web-travel-group

In a week bustling with activity among Australia’s leading brokers, several new recommendations have emerged, spotlighting promising investment opportunities on the Australian Securities Exchange (ASX). Notably, three ASX shares have been identified as strong buys by top analysts, offering potential for significant returns. Here’s a closer look at why brokers are bullish on these stocks right now.

CSL Ltd: Biotechnology Giant with Undervalued Potential

According to a recent note from Morgans, analysts have reiterated their buy rating on CSL Ltd (ASX: CSL), a leading biotechnology company. The firm has set a trimmed price target of $303.70, suggesting a substantial upside from its current trading price of $240.73 as of Friday.

Morgans highlights that CSL’s shares are materially undervalued, trading at an EV/EBIT multiple of 18.2x, which is over 25% below its 10-year average of 24.7x. The broker’s conservative sum of the parts valuation estimates CSL’s fair value at $196 billion, implying around 35% upside from current levels.

“The market appears to be valuing CSL on less than a single division,” Morgans notes, indicating a ~10% discount to the core Behring business alone, while attributing minimal or negative value to its CSL Seqirus and CSL Vifor divisions.

This perspective underscores the potential for growth, especially as the company continues to innovate in the biotechnology space.

South32 Ltd: Mining Sector Resilience

A note from Macquarie has maintained an outperform rating on South32 Ltd (ASX: S32), with a price target of $3.60. Currently trading at $3.13, South32 is a mining giant that has captured the interest of analysts as they prepare for upcoming quarterly updates.

Macquarie anticipates a mixed performance from South32, with copper production likely missing consensus estimates, whereas alumina is expected to exceed expectations, and aluminium and manganese to align with forecasts. Despite these mixed signals, the broker sees long-term value in South32 shares, recommending them to clients for their potential resilience and recovery.

“We continue to see long-term value in South32 shares at current levels,” Macquarie analysts assert, emphasizing the company’s strategic positioning in the mining sector.

As global demand for minerals and metals remains robust, South32 is well-positioned to capitalize on these trends.

Web Travel Group Ltd: Optimism in Travel Technology

Macquarie has also reaffirmed its outperform rating for Web Travel Group Ltd (ASX: WEB), setting a price target of $6.19. Trading at $4.76, Web Travel is a travel technology company that has benefited from positive travel industry data.

The broker notes that US travel volumes have exceeded expectations, while European hotel demand remains solid despite geopolitical tensions in the Middle East. Macquarie expresses optimism about the travel sector, particularly Web Travel, which it believes boasts more resilient earnings compared to its peers.

“The travel sector is showing resilience, and Web Travel stands out with its strong earnings potential,” Macquarie analysts highlight.

With the global travel industry on a path to recovery, Web Travel is poised to leverage its technological edge to capture market share.

Investment Implications and Market Outlook

The recommendations from Morgans and Macquarie reflect a broader confidence in the resilience and growth potential of key sectors within the ASX. As investors navigate a complex economic landscape, these shares offer a blend of stability and opportunity.

Looking ahead, the performance of these companies will be closely watched, especially as they release quarterly updates and navigate global economic conditions. Investors are advised to consider these broker insights as part of a diversified investment strategy.

As the ASX continues to evolve, these shares represent a snapshot of the opportunities available in Australia’s dynamic market, offering potential rewards for those willing to engage with the insights of seasoned analysts.