6 January, 2026
top-asx-shares-recommended-by-brokers-for-2024-growth

As the holiday season slows down the usual flurry of broker activity, a few standout recommendations have emerged from recent research notes. Despite the festive lull, three ASX-listed companies have caught the attention of analysts, who believe these stocks have significant upside potential. The spotlight is on CSL Ltd, Flight Centre Travel Group Ltd, and Lovisa Holdings Ltd, each presenting unique opportunities for investors in the Australian market.

CSL Ltd: A Biotech Giant with Promising Prospects

According to a recent note from Morgan Stanley, CSL Ltd (ASX: CSL) remains a strong contender for investors, with analysts maintaining an overweight rating and a price target of $256.00. Despite current market skepticism surrounding CSL, Morgan Stanley is optimistic about the company’s future. The firm’s confidence stems from the anticipated long-term demand for immunoglobulins and improvements in plasma yield through CSL’s Horizon program.

The Horizon program is expected to bolster margins in CSL’s key Behring business, which has faced challenges recently. The broker highlights the current share price weakness as an attractive entry point, suggesting a favorable risk/reward profile for investors. As of Friday afternoon, CSL shares were trading at $173.20.

“Morgan Stanley sees a very favourable risk/reward profile here for Aussie investors.”

Flight Centre Travel Group Ltd: Strategic Expansion in Leisure Travel

Flight Centre Travel Group Ltd (ASX: FLT) has also garnered positive attention, with Citi analysts retaining a buy rating and raising the price target to $16.75. This adjustment follows Flight Centre’s acquisition of the online cruise platform Iglu for £122 million. This marks the company’s second cruise-related acquisition in two years, signaling a strategic pivot towards higher-value and less volatile leisure segments.

Citi’s analysis suggests that this move could enhance Flight Centre’s earnings potential, prompting an upward revision of its valuation. As of Friday afternoon, Flight Centre’s share price stood at $15.02.

“Citi lifted its earnings estimates and its valuation accordingly.”

Lovisa Holdings Ltd: Navigating Volatility with Agility

In the fashion retail sector, Lovisa Holdings Ltd (ASX: LOV) has caught the eye of Morgan Stanley analysts, who have upgraded the stock to an overweight rating with a $38.00 price target. The broker believes that the recent volatility in Lovisa’s growth trajectory is temporary. Morgan Stanley projects an 83% growth in earnings per share through to FY 2028, driven by the company’s agile product range and superior supply chain execution.

This optimistic outlook suggests that the recent de-rating of Lovisa’s shares presents a strategic opportunity for investors to acquire a stake in a competitively advantaged retailer. On Friday afternoon, Lovisa’s shares were trading at $29.32.

“Morgan Stanley thinks that the recent de-rating of its shares is an opportunity for investors.”

Implications for Investors and Market Trends

The recommendations from Morgan Stanley and Citi highlight a broader trend of strategic positioning within the Australian market. CSL’s focus on innovative healthcare solutions, Flight Centre’s expansion into premium leisure travel, and Lovisa’s agility in retail all point to a diversified approach to growth amidst economic uncertainties.

These insights are particularly valuable as investors seek to navigate the complexities of the post-pandemic economy. The emphasis on long-term growth potential and strategic acquisitions underscores the importance of adaptability and foresight in investment strategies.

As we move into 2024, these broker recommendations provide a glimpse into the evolving landscape of the ASX, offering investors a roadmap for potential opportunities in the coming year.