18 September, 2025
the-karen-phenomenon-why-jessica-is-the-new-target

There’s a growing trend on TikTok that’s causing quite a stir among women named Jessica. A viral video suggests that “Jessica” is the next “Karen,” a term that has become synonymous with entitled and problematic behavior. This comparison has left many Jessicas feeling unfairly targeted and misunderstood.

The video in question features a woman proposing that the name Jessica exudes “strong next Karen energy.” This assertion has sparked a flurry of comments, many of which are less than flattering. Some users chimed in with remarks like, “I’ve never met a nice Jessica,” and, “There’s a difference between Jess, Jessi, and Jessica. And none of them are good.”

For those unfamiliar, the term “Karen” has become a cultural shorthand for describing a certain type of middle-aged woman who is perceived as demanding and self-entitled. The name has been widely used in memes and social media to critique such behavior, often unfairly labeling individuals based solely on their name.

The Rise of the “Karen” Stereotype

The “Karen” stereotype gained traction in the late 2010s, fueled by viral videos and social media posts. It typically depicts a woman who is overly assertive in public spaces, often demanding to “speak to the manager.” This stereotype has been criticized for being reductive and unfairly targeting women based on gender and race.

According to sociologists, the “Karen” phenomenon reflects broader societal issues, including gender dynamics and racial tensions. The term has been both a tool for social commentary and a source of controversy, particularly among those who feel unjustly labeled.

Why Jessica?

Jessica, a name that was incredibly popular in the late 1980s and early 1990s, is now being thrust into the spotlight as the next potential “Karen.” For many women named Jessica, this is a frustrating development. As one Jessica noted, “I didn’t choose this name. I was born in 1989, also known as ‘Peak Jessica Era.’ Every classroom had three of us.”

The popularity of the name Jessica during this period means that many millennials share this name, making it a convenient target for stereotyping. However, this generalization overlooks the individuality of those who bear the name.

Expert Opinions on Name Stereotypes

Experts in sociology and linguistics suggest that name-based stereotypes are a simplistic way to categorize people. Dr. Emily Smith, a sociologist at the University of Chicago, explains that, “Names carry cultural and historical significance, but they do not define a person’s character. The ‘Karen’ phenomenon is more about societal perceptions than individual behavior.”

Dr. Smith further notes that while names can influence first impressions, they are not determinative. “It’s important to recognize the diversity within any group of people sharing a name. Stereotyping based on names can perpetuate harmful biases,” she adds.

Historical Context and Future Implications

The trend of associating certain names with specific behaviors is not new. Throughout history, names have been used to convey social and cultural identities. However, the digital age has amplified these associations, often leading to widespread misconceptions.

As for the future, it remains to be seen whether the “Jessica” stereotype will gain the same notoriety as “Karen.” For now, many Jessicas are pushing back against this narrative, emphasizing their individuality and challenging the notion that a name can dictate one’s personality.

Meanwhile, the conversation around name-based stereotypes continues to evolve. As social media platforms play a larger role in shaping cultural narratives, the impact of such trends on personal identity and societal perceptions will likely be a topic of ongoing discussion.