The Tesla Cybertruck has seen a significant price reduction in the United States as the electric vehicle (EV) manufacturer seeks to invigorate sales of one of its most sluggish models. The move follows a sharp 48% drop in sales in 2025. The entry-level dual-motor, all-wheel-drive Cybertruck now starts at US$59,990 (A$84,857), down by a substantial US$20,000 (A$28,290).
This price adjustment marks the lowest cost for a Cybertruck since its initial deliveries began in late 2023, when prices started at US$60,990 (A$86,298). The new pricing undercuts the previously discontinued rear-wheel-drive model by US$10,000 (A$14,141).
Price Cuts and Market Strategy
In addition to the entry-level model, Tesla has also reduced the price of its flagship Cyberbeast model from US$114,990 (A$162,605) to US$99,990 (A$141,395). The Luxe Package, which was introduced with a US$15,000 (A$21,211) price increase last August, appears to have been removed from the offering.
According to Reuters, Tesla CEO Elon Musk indicated on social platform X—formerly known as Twitter—that the new pricing would be available for a limited period of 10 days. However, Tesla has yet to confirm whether this is a temporary promotion or a permanent adjustment.
Sales Performance and Market Impact
The price cuts come in the wake of disappointing sales figures. In 2025, Tesla sold only 20,237 Cybertrucks, a stark decline from 38,965 units sold the previous year, as reported by Kelley Blue Book. This means that the Cybertruck accounted for just 1.2% of Tesla’s 1,636,129 global vehicle deliveries in 2025.
By contrast, the Model Y and Model 3 dominated Tesla’s sales, making up 97% of deliveries with a combined total of 1,585,279 units.
2025 marked the second consecutive year of declining sales for Tesla. The company was surpassed by BYD as the world’s leading EV brand, with the Chinese automaker selling 2.26 million EVs, alongside 4.6 million plug-in hybrid vehicles.
Global and Local Market Dynamics
In Australia, Tesla’s sales also fell, with 28,856 deliveries in 2025, a 24.8% drop from the previous year’s 38,347 units. Despite the overall decline, the Model Y remained the top-selling EV in the country, comprising more than three-quarters of Tesla’s Australian sales.
The reduced price of the Cybertruck does little to advance its prospects in the Australian market, primarily due to production constraints limiting it to left-hand drive. This is despite Tesla importing a model in 2025 for display at dealerships and car shows to evaluate the potential for local sales.
Looking Ahead
The price reduction strategy reflects Tesla’s broader efforts to maintain its competitive edge in the rapidly evolving EV market. While the price cuts may temporarily boost sales, the long-term success of the Cybertruck will depend on Tesla’s ability to address production challenges and expand its global reach.
As the automotive industry continues to shift towards electrification, Tesla’s strategic decisions in pricing and production will be closely watched by analysts and consumers alike. The coming months will reveal whether these price adjustments can reinvigorate interest in the Cybertruck and help Tesla reclaim its position as a market leader.
