Australia’s burgeoning love affair with country music is set to reach new heights with the announcement of the Strummingbird Festival. This new addition to the festival circuit promises a stellar lineup of international and local country talent, headlined by the genre-bending Jelly Roll and the innovative Shaboozey. The festival will take place across three locations in October and November, hitting the Sunshine Coast, Newcastle, and Perth.
Jelly Roll, known for his powerful voice and heartfelt lyrics, will be making his Australian debut at Strummingbird. His songs, such as ‘Liar’, ‘Need A Favour’, and ‘Son Of A Sinner’, have become anthems, resonating with audiences worldwide. Currently wrapping up performances in the U.S. as part of Post Malone’s Big Ass Stadium tour, Jelly Roll is expected to bring his A-game to Australian shores.
Shaboozey, who gained fame after collaborating with Beyoncé on her 2024 album, has carved out a niche with his unique blend of hip-hop and country. His hit ‘A Bar Song (Tipsy)’ was the biggest-selling song of 2024 in the U.S. and the second biggest in Australia. His third album, Where I’ve Been, Isn’t Where I’m Going, showcases his evolution as an artist and his commitment to pushing the boundaries of country music.
Expanding the Country Music Horizon
Joining the headliners are Treaty Oak Revival, making their Australian debut. Known for their gritty country rock sound, they recently performed at the punk-centric Vans Warped Tour, demonstrating their versatility and appeal across genres. The festival will also feature performances from James Johnston, Kaylee Bell, Wade Forster, Julia Cole, The Dreggs, and many more.
Aside from the music, Strummingbird promises a full country experience with activities such as line dancing, barbecue, and a mechanical bull. This immersive approach aims to attract a diverse audience, including younger fans who appreciate country music’s evolving sound.
A Busy Year for Australian Music Fans
The Strummingbird Festival adds to an already packed calendar for Australian music enthusiasts. With major acts like AC/DC, Metallica, Oasis, Kendrick Lamar, and Mariah Carey slated to perform in the coming months, fans will have plenty to choose from. However, this abundance of options also poses a challenge, as concert-goers must navigate financial constraints to attend their preferred events.
Despite the crowded market, Strummingbird’s focus on regional areas and its unique lineup could help it carve out a niche. The festival’s strategy of featuring artists who have never played in Australia before may attract audiences eager for fresh experiences.
The Rise of Country Music in Australia
Country music has seen a surge in popularity in Australia, with events like CMC Rocks, Gympie Muster, and the Tamworth Country Music Festival drawing large crowds. Strummingbird aims to differentiate itself by targeting younger audiences and embracing artists who push the genre’s boundaries.
With country music’s enduring appeal and the innovative sounds of artists like those on the Strummingbird lineup, the genre’s future in Australia looks promising. The festival’s success could signal a new era for country music down under, one where tradition meets innovation.
Here’s the full lineup for the Strummingbird Festival: Shaboozey, Jelly Roll, Treaty Oak Revival (not playing Perth), James Johnston, Kaylee Bell, Matt Hansen, Drew Baldridge, Julia Cole, The Jack Wharff Band (not playing Sunshine Coast), The Dreggs, Wade Forster, Zac & George, Rachael Fahim, Denvah, Late Night Riot With Hot Dub Time Machine (Sunshine Coast), Y.O.G.A (Newcastle).
Here’s where it’s happening: Saturday 25 October — Kawana Sports Precinct, Kabi Kabi Land, Sunshine Coast; Saturday 1 November — Newcastle Foreshore, Awabakal Land, Newcastle; Sunday 2 November — Claremont Showground, Whadjuk Noongar Land, Perth. Tickets are on sale from Friday 8 August.
As the festival approaches, anticipation builds for what promises to be a landmark event in Australia’s music scene. Whether Strummingbird will set a new standard for country music festivals in the region remains to be seen, but its innovative approach and star-studded lineup certainly give it a fighting chance.
