Four South Australian businesses were honored at the 63rd national Australian Export Awards, held at Parliament House in Canberra on Wednesday night. Among the winners was Munda Wines, an Aboriginal-owned premium wine company, which received the inaugural First Nations Exporter award.
The award, a new standalone category, is dedicated to recognizing First Nations traders and exporters who make significant contributions to international trade. Munda Wines, sourcing grapes from across South Australia, currently exports its products to the United States, Canada, and Malaysia.
Munda Wines: A Cultural and Commercial Success
Founded by Wirangu and Kokatha man Pauly Vandenbergh, Munda Wines officially launched in 2022. Vandenbergh expressed the unique advantage that Aboriginal-led businesses have in international markets, stating, “International markets are eager to engage with the oldest continuing culture on the face of the planet. It is an incredible point of difference for Aboriginal-led businesses and resonates powerfully with our commercial partners.”
He emphasized that Munda Wines aims to redefine what Australian wine represents, proving that culture, Country, and commerce can coexist and pave the way for future Aboriginal entrepreneurs. The term “Munda” itself means “land” in the Wirangu and Kokatha languages, symbolizing the deep connection to heritage and tradition.
From Tuna to Wine: A Journey of Innovation
Vandenbergh’s entrepreneurial journey began with a joint venture, Wanna Mar Produce, alongside the renowned Port Lincoln fishing Stehr Group. He became the first Aboriginal holder of a commercial tuna license in South Australia. This venture inspired the creation of Munda Wines, driven by the question of what wine pairs best with a chargrilled bluefin tuna steak fresh from the Far West.
Trade and Tourism Minister Don Farrell highlighted the importance of recognizing Australia’s exporters, who significantly contribute to the nation’s economic prosperity. “They create thousands of jobs in our regions and cities, taking the best of Australia to the world and enhancing our reputation as a strong and trusted trading nation and partner,” he said.
“I commend all of this year’s finalists and winners who have collectively generated more than $4 billion in export earnings this last financial year.” – Don Farrell, Trade and Tourism Minister
South Australia’s Export Champions
In addition to Munda Wines, several other South Australian businesses were recognized at the awards:
- Technologies Category Winner: MyVenue, an Adelaide-based company, develops cloud-based point-of-sale solutions for sports and entertainment venues globally. Since its launch in 2020, MyVenue has deployed over 19,000 POS terminals worldwide.
- Professional Services Category Winner: CMAX Clinical Research, Australia’s longest-established independent facility for clinical trials, was acknowledged for its role in accelerating product development through its industry networks and expertise.
- Regional Exporter Category Winner: AlmondCo, a grower-owned cooperative representing over 85% of the country’s almond growers, has been a staple in the industry for 81 years, producing premium almond products for the global market.
Implications and Future Prospects
The recognition of Munda Wines and other South Australian businesses underscores the growing importance of cultural diversity and innovation in the global marketplace. As Aboriginal-led enterprises like Munda Wines continue to gain international attention, they not only contribute to economic growth but also promote cultural understanding and collaboration.
Looking ahead, the success of these businesses may inspire more Aboriginal entrepreneurs to enter the export market, leveraging their unique cultural heritage as a competitive advantage. The awards highlight the potential for First Nations businesses to play a crucial role in shaping Australia’s economic future.
As the global demand for culturally rich and distinctive products increases, companies like Munda Wines are well-positioned to lead the way, setting a precedent for how culture and commerce can thrive together.
