7 October, 2025
snoop-dogg-embraces-afl-culture-ahead-of-grand-final-performance

After scoring two goals at the Melbourne Cricket Ground (MCG), Snoop Dogg is embracing his role as the headliner for the AFL Grand Final, declaring that Australian football is “part of your DNA.” The initial controversy surrounding the announcement of the iconic American artist’s performance on the last Saturday in September has faded, as Snoop made a memorable entrance at a function on Thursday.

The 53-year-old artist expressed his understanding of the cultural significance of the AFL during an on-stage interview. Unlike previous performers such as Katy Perry and Robbie Williams, Snoop was not available for a full media conference. However, his comments resonated with the audience.

“I’m expecting the crowd to be crazy, I know what this means,” he said. “I’ve been coming to this country for years and I understand what this game is and what it means. I know that it’s not just a sport, it’s a way of life. I know it’s not just a team or club, it’s part of your DNA, so I understand what is at stake. I’m here to do my part and to bring what I bring to the table.”

Snoop Dogg’s arrival in Melbourne was marked by an impromptu kick at the MCG with Collingwood stars Nick and Josh Daicos. Demonstrating his athletic prowess, Snoop successfully kicked both attempts through the goalposts, including a challenging snap from the pocket. This playful interaction has only heightened anticipation for his performance.

Snoop Dogg’s Impact and AFL’s Entertainment Strategy

The announcement of Snoop Dogg as the Grand Final performer initially sparked debate among AFL fans and commentators. However, the League’s decision reflects a broader strategy to attract diverse audiences and enhance the spectacle of the event. Snoop’s global appeal and previous high-profile performances, such as at the Super Bowl and the Olympics, underscore his capability to deliver a memorable show.

Adding to the excitement, Snoop will be accompanied by “special” surprise guests during his performance. The confirmed line-up includes Australian artists Vera Blue, Tash Sultana, Baker Boy, and Mike Brady, known for his classic footy anthems.

AFL boss Andrew Dillon defended the decision, stating, “I’ve been really confident with the choice of Snoop. He’s performed at the Olympics, he’s performed at a Super Bowl, and he’ll suit our stage. I’ve always been confident that he’d put on a show, but even more confident now.”

Historical Context and Cultural Significance

This development follows a trend of the AFL incorporating international artists into its Grand Final entertainment, a move that began gaining traction in the early 2000s. The League aims to blend local and international talent, creating a dynamic cultural experience that resonates with both Australian and global audiences.

Snoop Dogg’s involvement is particularly significant given his longstanding connection with Australia, having toured the country multiple times and expressed admiration for its sports culture. His participation symbolizes the merging of American hip-hop culture with Australian sporting traditions, highlighting the universal language of music and sport.

Looking Ahead: The Grand Final Showdown

As the Grand Final approaches, anticipation builds not only for the musical performances but also for the match itself. Snoop Dogg, when asked to predict the outcome between Geelong and Brisbane, diplomatically avoided choosing sides. Presented with jumpers from both teams, he humorously remarked, “I’m not going to split half the people that love me.”

The Grand Final, set to take place at the MCG, promises to be a spectacle both on and off the field. With Snoop Dogg set to headline, the event is expected to draw significant attention, potentially increasing international interest in the AFL and its unique cultural offerings.

Meanwhile, fans and analysts alike speculate on the implications of such high-profile performances for the future of the AFL’s entertainment strategy. As the League continues to evolve, the integration of diverse cultural elements may become a staple of its approach, enhancing the appeal and reach of Australian football.

The stage is set for an unforgettable Grand Final, with Snoop Dogg ready to deliver a performance that celebrates the fusion of music, sport, and cultural identity.