Siobhan McKenna has emerged as a formidable force within News Corp, a company known for its influential media reach and strategic business moves. Since joining the organization, McKenna has played a pivotal role in revitalizing its Australian operations, including the merger of Fox Sports and Foxtel and securing significant funding for Sky News. Her strategic acumen has not only strengthened her position with the Murdochs but also transformed the company’s media landscape in Australia.
McKenna’s influence was immediately felt with major executive changes following the merger. Patrick Delany, previously the head of Fox Sports, was appointed CEO of the newly combined Foxtel, while Paul Whittaker took over as CEO of Sky News, replacing Angelos Frangopoulos. A senior News Corp executive noted McKenna’s instrumental role in ensuring Sky News received adequate funding from Foxtel, allowing it to expand its “After Dark” programming and adopt a more campaigning approach.
The Strategic Mind of Siobhan McKenna
McKenna’s strategic prowess is widely recognized within the industry. Patrick Delany, who worked closely with her as Foxtel’s CEO, praised her logical approach and likened having her as a chairman to having McKinsey permanently on board. Under her guidance, Foxtel launched the Kayo sports streaming platform, followed by the streaming service Binge, both of which were crucial for revenue growth.
A significant test of her leadership came in 2022 when Foxtel was negotiating to retain its critical AFL broadcast deal. The resulting agreement, a $4.5 billion deal over seven years, was the largest in Australian media history, with Foxtel shouldering the majority of the cost. AFL boss Gillon McLachlan acknowledged the challenge, jokingly noting that the deal “hurt” McKenna, but also respected her competitive spirit.
McKenna’s Corporate Influence and Media Savvy
Within News Corp, McKenna has become a key corporate fixer, trusted by the Murdochs to navigate complex business landscapes. Her successes have often overshadowed any setbacks, such as the unsuccessful ventures like the news streaming service Flash. Her ability to deliver results has solidified her position within the company, strengthening the ties between Foxtel, Sky, and News Corp’s newspaper divisions.
Despite her achievements, McKenna remains a private figure, rarely granting interviews or speaking publicly. Those who know her describe a complex character, both feared and respected. Her influence extends beyond News Corp, with roles on various boards, including Australia Post and the NBN, showcasing her broad impact on Australia’s corporate and public sectors.
Political Savvy and Personal Ventures
McKenna’s political affiliations remain largely undisclosed, though she is seen as a counterbalance to the conservative leanings of Lachlan Murdoch. Her connections span the political spectrum, with friends in both major parties. Her involvement in the Voice referendum and advocacy for gender diversity in business reflect her commitment to social issues.
In 2020, McKenna surprised many by releasing a novel, “Man in Armour,” blending corporate fiction with personal insights. The book, published by News Corp’s Harper Collins, was well-received and showcased a different side of McKenna, one passionate about storytelling and literature.
Looking Ahead: What’s Next for McKenna?
With the sale of Foxtel completed, speculation surrounds McKenna’s next move. A serious medical scare in 2024 has led to a brief hiatus, but those close to her anticipate a return to a prominent role, potentially on a global stage. Her sons’ education in the United States adds intrigue to the possibility of a position at News Corp’s head office.
McKenna’s influence within News Corp is undeniable, having played a crucial role in the Murdoch succession process. Her strategic insights and ability to navigate complex corporate environments make her an invaluable asset to the company. As News Corp evolves under Lachlan Murdoch’s leadership, McKenna’s role is expected to grow, continuing to shape the future of the media empire.
In a world where media and corporate landscapes are constantly shifting, Siobhan McKenna stands out as a strategic powerhouse, adept at wielding influence and driving success behind the scenes. Her story is one of calculated moves, deep trust, and a relentless pursuit of excellence, ensuring her place as a key figure in the global media industry.
