Since her ascent within News Corp, Siobhan McKenna has become a pivotal figure in the media conglomerate’s operations, particularly in Australia. Known for her strategic acumen, McKenna played a crucial role in the merger of Fox Sports and Foxtel, and in securing significant funding from Foxtel to Sky News. These moves have solidified her influence within the Murdoch empire.
Following the merger, McKenna orchestrated significant leadership changes. Patrick Delany was appointed as the chief executive of the newly combined Foxtel, while Paul Whittaker took over as the head of Sky News, replacing Angelos Frangopoulos. A senior News Corp executive noted McKenna’s instrumental role in ensuring Sky News received adequate funding from Foxtel, allowing it to expand its programming and adopt a more aggressive news approach.
Strategic Leadership and Influence
McKenna’s leadership style is often described as “clinically logical,” a trait that has earned her both respect and apprehension among her peers. Patrick Delany, who worked closely with McKenna at Foxtel, praised her as a strategic thinker akin to having McKinsey on board permanently. Under her guidance, Foxtel launched Kayo, a sports streaming platform, followed by Binge, further diversifying its revenue streams.
A major test of McKenna’s leadership came in 2022 when Foxtel was negotiating to retain its broadcasting rights for the AFL. The resulting $4.5 billion deal was the largest in Australian media history, underscoring her negotiating prowess. AFL CEO Gillon McLachlan acknowledged McKenna’s competitive spirit, even joking about the financial strain the deal imposed.
Corporate Fixer and Trusted Ally
McKenna’s reputation as a corporate fixer extends beyond News Corp. Her involvement in the proposed merger between News Corp and Fox Corp in 2022 exemplified her trusted status within the organization. Her successes have often overshadowed less successful ventures, such as the news streaming service Flash and the Apple TV-like Hubbl.
Delany credits McKenna with fostering trust between News Corp’s various divisions, stating, “She delivers. In business, that’s the true test of a long relationship.” Her ability to maintain deep trust with the Murdochs has been a cornerstone of her career.
Complex Persona
Despite her public success, McKenna remains a private figure. She rarely grants interviews, and those who know her describe a complex character: private, intimidating, highly intelligent, and politically astute. A close colleague described her as “feared, respected, and disliked in equal measures,” highlighting the multifaceted nature of her influence.
“A lot of people have power. They don’t really know how to wield it effectively. She is very proximate to that [Murdoch] power, and she’s good at using it.”
Political Maneuvering
McKenna’s political affiliations remain largely enigmatic, though she is seen as a counterbalance to Lachlan Murdoch’s conservative leanings. Her friendships span the political spectrum, indicating her ability to navigate complex political landscapes. Her involvement in the Voice referendum and her advocacy for gender diversity further illustrate her nuanced political engagement.
Her tenure on the NBN board, which ended with a politically charged resignation, showcased her resilience in the face of political challenges. Former communications minister Stephen Conroy praised her intellect and work ethic, suggesting she could have turned the NBN’s fortunes around given more time.
Literary Pursuits
In 2020, McKenna surprised many by releasing “Man in Armour,” a novel blending corporate intrigue with personal drama. Her decision to publish under her own name marked a departure from her usual privacy, revealing a more personal side. The book’s release during the COVID-19 lockdowns was supported by her network, including a virtual launch hosted by close friend Catherine Andrews.
The Future Awaits
With the sale of Foxtel completed, questions linger about McKenna’s next move. A serious medical scare in 2024 required her to take leave, but those close to her suggest she may soon reemerge in a new role, potentially on a global stage. Her influence within News Corp remains strong, and her relationship with the Murdochs positions her as a key figure in future developments.
As News Corp transitions under Lachlan Murdoch’s leadership, McKenna embodies the company’s evolving ethos: private, measured, and focused on profitability. Her ability to wield power effectively behind the scenes ensures her continued prominence within the Murdoch empire.
