Sheridan has once again been recognized as Australia’s premier towel brand, securing the top spot in Canstar Blue’s annual ratings for the second year in a row. The accolade is based on consumer feedback, with Sheridan scoring highest in key areas such as durability, absorbency, softness, variety and range, design, and overall customer satisfaction.
This recognition is a testament to Sheridan’s enduring presence in Australian households, where it has been a staple for nearly six decades. Founded in 1967 by Italian migrant Claudio Alcorso, Sheridan has consistently combined art and culture with practicality to deliver high-quality homewares that resonate with consumers.
Sheridan’s Legacy and Consumer Appeal
The announcement comes as no surprise to many, given Sheridan’s longstanding reputation for quality and innovation. The brand’s commitment to using premium materials like Belgian flax linen, TENCEL Lyocell, and Egyptian cotton has solidified its status as a leader in the homewares market. Many of Sheridan’s products are designed in Australia, with a focus on reflecting the country’s unique tones, textures, and aesthetic beauty.
According to industry experts, Sheridan’s success can be attributed to its ability to marry traditional craftsmanship with modern design. This blend of old and new has allowed the brand to maintain its relevance in a competitive market, where it continues to outperform rivals such as Adairs, Bed Bath N’ Table, and Spotlight.
Consumer Favorites: A Closer Look at Sheridan’s Towel Range
Sheridan Eris Soft Luxury Bath Towel
One of the standout products in Sheridan’s lineup is the Eris Soft Luxury Bath Towel. Priced at $41.99, down from $59.99, this towel is crafted from a blend of super soft cotton and TENCEL lyocell fiber, offering a spa-like experience at home. With an average rating of 4.8 stars, consumers praise its high quality and luxurious feel.
“These towels are of a high quality, are soft and have a luxury feel. They are great to use and look good,” one shopper raves.
Sheridan Luxury Egyptian Towel
Another favorite is the Luxury Egyptian Towel, available for $34.97, reduced from $59.95. Made from 100% Egyptian cotton, this towel is celebrated for its softness, durability, and high absorption. It has garnered over 600 five-star reviews, with one customer stating, “Such good quality Egyptian cotton. I only buy these towels.”
Sheridan Living Textures Towel
The Living Textures Towel, priced at $27.97, down from $39.95, features modern rib patterning and is crafted using unique Hygro technology. This technique enhances absorption while maintaining softness, earning it a 4.5-star average rating from satisfied customers.
“Absolutely love the Living Textures towel collection. They’re thick, soft and feel so luxurious – a real pleasure to use every day,” a customer notes.
Beyond Towels: Sheridan’s Expansive Product Range
Sheridan’s appeal extends beyond towels, with a comprehensive range of bedding, homewares, and even pet products. Their Deluxe Queen-Size Dream Quilt and Reggie Medium Pet Bed are among the popular choices that showcase the brand’s versatility and commitment to quality.
Meanwhile, their Eternal Summer collection, featuring items like the Seeker Stripe Beach Towel and Shellsea Dress, exemplifies Sheridan’s ability to capture the essence of Australian summers with vibrant designs and premium materials.
The Future of Sheridan
Looking ahead, Sheridan’s continued success seems assured as it builds on its heritage and adapts to the evolving needs of consumers. The brand’s focus on sustainability and innovation positions it well to maintain its leadership in the market.
As Sheridan celebrates its achievements, consumers can look forward to more exciting product launches and promotions, ensuring that the iconic Aussie brand remains a beloved fixture in homes across the country.
