Samsung Electronics Co., Ltd. today unveiled its ambitious vision for the future of television at the CES 2026 Visual Display (VD) Deep Dive session in Las Vegas. Led by SW Yong, President of VD Business at Samsung Electronics, the event highlighted the company’s roadmap to redefine television’s role in the connected home, building on two decades of market leadership.
As the global TV market shifts towards premium demand, larger screens, and intelligent experiences, Samsung’s strategy focuses on expanding TV capabilities through next-generation AI and delivering exceptional picture quality. The year 2026 is set to be pivotal, with innovations such as Micro RGB and OLED leading the premium TV segment, and mini LED technology increasing accessibility. Ultra-large displays promise to enhance immersive entertainment experiences both at home and beyond.
Samsung’s Strategy for the Future of Television
During the session, President Yong emphasized the transformation in how viewers engage with television, moving from passive viewing to interactive experiences. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence,” Yong stated.
Central to Samsung’s 2026 strategy is the introduction of Vision AI Companion (VAC), a new intelligent platform designed to make television more intuitive. By embedding AI across its ecosystem, Samsung aims to expand the TV’s role beyond entertainment, enabling refined smart home integration and more meaningful user engagement.
Elevating the TV Experience with Vision AI
Samsung’s Vision AI Companion reflects the company’s commitment to building connected experiences that adapt to users’ needs while maintaining the high picture quality that consumers prioritize. This approach underscores Samsung’s dedication to innovation and leadership in the television industry.
“We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centered on viewing to one based on direct interaction with users,” said President Yong.
Redefining Scale, Design, and Lifestyle Innovation
Hun Lee, Executive Vice President of VD Business, provided additional insights into Samsung’s new Micro RGB 130-inch TV, marking a technical achievement for the company. Lee also highlighted Samsung’s commitment to lifestyle TV innovation, stating, “As the quality of content improves, it’s natural for users to want a higher degree of immersion.”
Samsung’s focus on tangible experiences brought by technologies like VAC, rather than just technical specifications, reflects the company’s strategy to combine hardware excellence with intelligent, connected experiences.
Historical Context and Market Leadership
Celebrating twenty consecutive years as a top TV brand, Samsung’s leadership is rooted in continuous innovation. The VD Deep Dive session underscored a clear message: leadership is earned through a relentless pursuit of excellence and adaptation to changing consumer needs.
Historically, Samsung has been at the forefront of television technology, pioneering developments such as the introduction of LED TVs and the popularization of smart TVs. This legacy of innovation positions Samsung to continue shaping the future of television.
Implications and Future Outlook
The unveiling of Samsung’s vision at CES 2026 represents a significant step forward in the evolution of television. By combining superior picture quality with smarter, more personal experiences, Samsung is poised to meet the demands of a rapidly changing market.
Looking ahead, Samsung’s focus on AI and connected experiences may set new standards for the industry, influencing how consumers interact with technology in their homes. As the company continues to innovate, it will likely face competition from other tech giants, but its strong foundation and commitment to excellence position it well for future success.
In conclusion, Samsung’s roadmap for television innovation into 2026 and beyond highlights its dedication to redefining the role of the TV in the connected home. As the market evolves, Samsung’s strategy of combining cutting-edge technology with a deep understanding of consumer needs will be crucial in maintaining its leadership position.
