Samsung Electronics has announced a bold plan to double its Galaxy AI-enabled devices to 800 million by 2026, a significant leap from the current 400 million devices equipped with artificial intelligence features. This move, reported by Reuters, underscores Samsung’s commitment to advancing its AI capabilities and strengthening its competitive position in the global tech market.
The expansion of Galaxy AI, which is based on Google’s Gemini platform, is not only a strategic push to support Google’s efforts against rivals like OpenAI but also a bid to reclaim its leadership in the global smartphone market. According to Counterpoint Research, Samsung risks being overtaken by Apple in 2025, marking a potential shift in market dynamics not seen in 14 years.
AI Integration Across Samsung’s Product Line
Beyond smartphones and tablets, Samsung is set to integrate AI into its broader product ecosystem, including televisions and home appliances. The South Korean tech giant has already announced voice control capabilities for smart refrigerators, signaling a comprehensive approach to AI adoption across its product lines.
T.M. Roh, who was appointed co-CEO of Samsung Electronics in November 2025, has been a vocal advocate for AI integration. He emphasized the company’s vision to embed artificial intelligence into all products, functions, and services, aiming for rapid implementation.
Rising Awareness and Adoption
Roh points to a significant increase in Galaxy AI brand awareness, which surged from 30% to 80% over the past year. He acknowledges that while AI technology may seem “a bit questionable” to some, he anticipates it becoming mainstream within the next 6 to 12 months.
“We are on the cusp of a major shift in AI adoption, and Samsung is positioned to lead this transformation,” Roh stated.
Challenges and Strategic Responses
Despite the optimistic outlook, Samsung faces challenges, particularly in the semiconductor sector. The ongoing memory shortage is boosting demand for Samsung’s core semiconductor business but also exerting pressure on the smartphone and consumer electronics markets.
Roh addressed these challenges by noting that no company is immune to such impacts. However, Samsung is actively collaborating with partners to develop long-term strategies aimed at mitigating potential consequences.
“We are working diligently with our partners to ensure that we can navigate these challenges effectively and continue to deliver innovative solutions to our customers,” Roh commented.
Implications for the Tech Industry
The announcement of Samsung’s ambitious AI expansion comes at a time when artificial intelligence is rapidly transforming industries worldwide. By doubling its AI-enabled devices, Samsung not only aims to reinforce its market position but also to drive innovation in AI applications across various sectors.
This development is likely to influence the competitive landscape, prompting other tech giants to accelerate their own AI initiatives. As AI technology becomes more integrated into everyday devices, consumers can expect enhanced functionality and personalized experiences.
Looking ahead, Samsung’s strategy could set a precedent for other companies seeking to harness AI’s potential. The tech industry will be closely watching how Samsung navigates these ambitious plans and the impact they will have on the broader market dynamics.
As the world anticipates the next wave of AI advancements, Samsung’s commitment to doubling its Galaxy AI devices by 2026 marks a significant step forward in the ongoing evolution of technology.
