Samsung has introduced a significant update to its portable projector lineup at CES 2026 with the unveiling of the Freestyle+. This new model, highlighted by its AI OptiScreen technology, promises to revolutionize the way users experience projection by automatically adjusting picture quality across various settings.
The Freestyle+ builds on the success of its predecessor by incorporating a suite of advanced features designed to enhance user experience. Among these are the 3D Auto Keystone, Real-time Focus, Screen Fit, and Wall Calibration, all of which work in tandem to ensure optimal image quality even on uneven surfaces.
Advanced Features for Enhanced Viewing
The standout feature, AI OptiScreen, is a testament to Samsung’s commitment to innovation. This technology automatically optimizes screen settings, making it ideal for projecting on challenging surfaces such as curtains or angled walls. The 3D Auto Keystone feature corrects distortion, ensuring a clear and undistorted image regardless of the projection angle.
Real-time Focus is another critical component, reducing blurring or visual noise when the projector is moved or rotated. Meanwhile, Wall Calibration detects surface color or patterns to minimize visual distractions, while Screen Fit adjusts the screen ratio seamlessly when using a projector screen accessory.
Integration with Samsung’s AI and Audio Ecosystem
Freestyle+ also integrates with Samsung’s Vision AI Companion, allowing users to interact with Bixby, the company’s conversational AI, to inquire about on-screen content. This feature enhances the projector’s usability, making it more than just a device for viewing but a smart assistant in the entertainment space.
In terms of brightness, the Freestyle+ boasts 430 ISO Lumens, doubling the brightness of its predecessor. While Samsung has not disclosed the maximum resolution or screen size, the previous model supported up to 1080p resolution and a projection size range from 30 to 100 inches, setting high expectations for the new model.
Sound and Streaming Capabilities
The audio experience is equally impressive with a built-in 360-degree speaker. The inclusion of Q-Symphony support allows users to connect the projector to compatible Samsung soundbars, creating an immersive audio-visual experience.
For seamless content access, the Freestyle+ offers built-in access to popular streaming apps and Samsung TV Plus, the company’s free ad-supported streaming service. This integration ensures users have a wide array of entertainment options at their fingertips, including news, sports, and more.
Implications for the Market and Future Projections
The introduction of the Freestyle+ comes at a time when the demand for portable and versatile entertainment solutions is on the rise. As consumers seek more flexible ways to enjoy media, Samsung’s latest offering positions itself as a leader in the portable projector market.
According to industry experts, the integration of AI and enhanced brightness in the Freestyle+ could set new standards for portable projectors, potentially influencing future product developments across the industry. The move represents Samsung’s ongoing strategy to blend cutting-edge technology with user-friendly features, catering to tech-savvy consumers and casual users alike.
As the Freestyle+ hits the market, it will be interesting to see how competitors respond and whether Samsung’s innovations will spur further advancements in the sector. For now, the Freestyle+ stands as a testament to the potential of AI-driven enhancements in consumer electronics.
