At the Consumer Electronics Show (CES) 2026, Samsung has introduced a significant upgrade to its line of portable projectors with the new Freestyle+. This model promises to revolutionize the user experience with its AI-powered features and enhanced brightness, setting a new standard in portable projection technology.
The Freestyle+ boasts the innovative AI OptiScreen, a screen optimization technology that automatically adjusts picture quality based on various settings. This feature is part of a comprehensive suite that includes 3D Auto Keystone, Real-time Focus, Screen Fit, and Wall Calibration, all designed to enhance the viewing experience on uneven surfaces.
Advanced Features for Enhanced Viewing
One of the standout features of the Freestyle+ is the 3D Auto Keystone, which automatically corrects image distortion when projecting onto uneven surfaces like curtains or angled walls. This is complemented by Real-time Focus, which minimizes blurring or visual noise if the projector is moved or rotated.
Wall Calibration further enhances image quality by detecting the color or pattern of the projection surface to reduce visual distractions. Meanwhile, Screen Fit automatically adjusts the screen ratio when using a projector screen accessory, ensuring optimal viewing regardless of the setup.
AI Integration and Improved Brightness
Samsung has integrated its Vision AI Companion into the Freestyle+, bringing conversational AI features to the projector. This allows users to interact with Bixby, Samsung’s virtual assistant, to ask questions about on-screen content, adding a layer of interactivity to the viewing experience.
In terms of brightness, the Freestyle+ significantly outshines its predecessor with 430 ISO Lumens, which is double the brightness of the previous model. While Samsung has not disclosed the maximum resolution or screen size supported by the Freestyle+, the previous version supported a resolution of up to 1080p and a projection size ranging from 30 to 100 inches.
Enhanced Audio and Streaming Capabilities
Audio quality is another area where the Freestyle+ excels, featuring a built-in 360-degree speaker. It also supports Q-Symphony, allowing the projector to connect seamlessly with compatible Samsung soundbars, providing an immersive audio experience.
For streaming enthusiasts, the Freestyle+ offers built-in access to popular streaming apps and Samsung TV Plus, the company’s free ad-supported streaming service. This service provides a wide range of content, including news, sports, and entertainment, directly through the projector.
Implications and Market Impact
The introduction of the Freestyle+ represents a significant leap forward in portable projector technology, particularly with its AI-driven features and improved brightness. This development follows a growing trend of integrating AI into consumer electronics to enhance user experience and device functionality.
According to industry experts, Samsung’s focus on AI and connectivity aligns with broader trends in the tech industry, where smart features and seamless integration are increasingly becoming key differentiators. As the market for portable projectors continues to expand, the Freestyle+ is poised to capture the attention of tech-savvy consumers seeking advanced features and convenience.
Looking ahead, Samsung’s latest offering could spur competitors to innovate and introduce similar AI-powered features in their products, potentially reshaping the landscape of portable projection technology. As consumers continue to demand more from their devices, the Freestyle+ sets a high bar for what is possible in this space.
