Samsung has announced the pricing and availability of its 2026 OLED TV lineup, featuring the groundbreaking OLED S95H, the first OLED TV to incorporate a built-in Art Store. This new range, which includes the S95H, S90H, and S85H series, offers more size options and brighter panels, catering to a variety of consumer preferences.
Designed with Australian customers in mind, the expanded Glare-Free displays ensure optimal viewing in bright, open living areas. Additionally, the new OLED TVs come equipped with Samsung’s Vision AI companion, providing users with personalized recommendations and an enhanced entertainment experience.
Expanding the OLED Experience
In a statement, Simon Howe, Director of AV at Samsung Australia, highlighted the company’s efforts to diversify the design of its OLED TV range in 2026. “We have made premium OLED performance accessible to more Australians while ensuring there is a size, Glare-Free option, and design suited to virtually every space in the home,” Howe said.
The introduction of the OLED S95H series marks a significant development, combining stunning OLED picture quality with powerful AI processing and innovative design elements. “Now Australians can further personalize their OLED TV experiences, whether they’re watching movies, gaming with friends, or displaying their favorite art,” Howe added.
Technical Innovations and Design
The 2026 OLED TV range offers a variety of size options, providing customers with the flexibility to choose the perfect screen size for their home. The S95H series is available in 55-inch, 65-inch, 77-inch, and 83-inch sizes. Meanwhile, the S90H is offered in 42-inch, 48-inch, 55-inch, 65-inch, 77-inch, and 83-inch sizes, and the S85H expands to 48-inch, 55-inch, 65-inch, 77-inch, and 83-inch options.
Both the Samsung OLED S95H and S90H models deliver deep blacks certified for RealBlack performance and Pantone-validated lifelike color, ensuring an authentic viewing experience. The Glare-Free technology, now extended to the S90H, diffuses light and significantly reduces reflections, even in brightly lit homes.
Design Aesthetics
Samsung has adopted distinct design approaches for each TV in the range. The S95H features a float layer design, allowing it to be mounted flush against the wall for a clean, floating appearance. It includes a refined metal back plated bezel and is compatible with a Wireless One Connect box for a streamlined setup.
The S90H boasts a laser-slim design with an ultra-thin profile, making it visually appealing from any angle. Meanwhile, the OLED S85H offers a contour design with a smooth, wave-like silhouette and a sleek 35mm thin body.
Advanced Processing and Gaming Enhancements
Powered by the NQ4 AI Gen 3 processor, the Samsung OLED S95H and S90H analyze real-time content scene by scene using 128 AI neural networks, optimizing picture and sound quality. The TVs also feature 4K AI upscaling, enhancing lower resolution content to near 4K quality, while the Colour Booster Pro uses AI to enrich each scene’s color expression.
For sports enthusiasts, the new AI Soccer Mode Pro detects live matches and optimizes picture and sound for an immersive viewing experience. Gamers will appreciate the S95H and S90H’s support for Motion Xcelerator 165Hz, reducing motion blur during fast-paced action, along with compatibility with NVIDIA G-SYNC and AMD FreeSync Premium Pro for tear-free visuals and low latency performance.
Audio and Operating System
On the audio front, Samsung’s Object Tracking Sound technology utilizes the TV’s speakers positioned around the edges to track motion on the screen, enhancing the auditory experience. The new OLED TVs operate on the One UI Tizen OS, offering up to seven years of platform upgrades to ensure the TV evolves with the latest features and services over time.
The Samsung 2026 OLED TV range, including the S95H, S90H, and S85H, is available starting today. Pricing is set at the discretion of dealers, offering consumers a range of options to fit their budgets and preferences.
