Samsung has officially announced the pricing and availability of its 2026 OLED TV lineup, featuring the groundbreaking OLED S95H, the first OLED TV to integrate a built-in Art Store. The new range, which includes the S95H, S90H, and S85H series, promises enhanced brightness and a variety of sizes to cater to diverse consumer needs.
The introduction of these models marks a significant step in Samsung’s strategy to cater to Australian customers, with displays optimized for bright, open living spaces. The expanded Glare-Free technology ensures viewers can enjoy their favorite content without the distraction of reflections, a feature particularly beneficial in sunlit environments.
Innovative Features and Design
Samsung’s 2026 OLED TVs are equipped with the Samsung Vision AI companion, offering users personalized recommendations and an enriched entertainment experience. According to Simon Howe, Director of AV at Samsung Australia, the company has diversified its OLED TV design while integrating flagship innovations across the lineup. “In 2026, Samsung has diversified the design of its OLED TV range while bringing more of our flagship innovations across the line-up and expanding size options,” Howe stated.
Each series in the lineup offers unique design elements. The S95H features a float layer design for a seamless wall-mount experience, while the S90H boasts a laser slim profile. The S85H presents a contour design with a sleek, wave-like silhouette. These aesthetic choices ensure that the TVs not only perform well but also enhance the visual appeal of any room.
Advanced AI and Gaming Capabilities
Powering the S95H and S90H models is the NQ4 AI Gen 3 processor, utilizing 128 AI neural networks to optimize picture and sound in real-time. The TVs also support 4K AI upscaling, enhancing lower resolution content to near 4K quality, and feature Colour Booster Pro for vibrant color expression.
Gamers will particularly appreciate the Motion Xcelerator 165Hz technology, which reduces motion blur during fast-paced action sequences. The TVs also support NVIDIA G-SYNC and AMD FreeSync Premium Pro, ensuring smooth, tear-free visuals and low latency performance.
Enhanced Viewing Experience
Samsung has introduced AI Soccer Mode Pro in 2026, a feature that detects live matches and optimizes picture and sound for sports viewing. This mode sharpens player detail and balances stadium ambience and commentary for an immersive experience.
On the audio front, the Object Tracking Sound technology uses strategically positioned speakers around the TV’s edges to track on-screen motion, providing a dynamic audio experience. The TVs run on the One UI Tizen OS, offering up to seven years of platform upgrades to keep the technology current with new features and services.
Market Availability and Consumer Impact
The Samsung 2026 OLED TV range, including the S95H, S90H, and S85H, is available from today. While pricing is set at the discretion of dealers, the introduction of these models is expected to make premium OLED performance more accessible to a broader audience.
Samsung’s strategic focus on design, AI, and gaming capabilities reflects broader industry trends towards more personalized and immersive home entertainment experiences. As consumers increasingly seek technology that integrates seamlessly into their lifestyles, Samsung’s latest offerings are poised to meet these evolving demands.
As the market for OLED TVs continues to grow, Samsung’s innovations in display technology and user experience are likely to set new benchmarks for competitors. The company’s commitment to expanding size options and integrating advanced features underscores its leadership in the television industry.
With the 2026 lineup, Samsung not only enhances the visual and auditory experience for users but also redefines the role of televisions as central hubs for entertainment and art in the modern home.
