In a significant advancement for home entertainment, Samsung has announced that its televisions are now the first to support HDR10+ content on popular streaming platforms Disney+ and Hulu. This development promises to deliver richer colors, deeper contrast, and enhanced picture quality to viewers worldwide.
HDR10+ is a cutting-edge high dynamic range (HDR) format that utilizes dynamic metadata to optimize each scene individually. Unlike the traditional HDR10, which applies static brightness levels across an entire show or movie, HDR10+ adjusts brightness and contrast frame by frame, offering a more immersive viewing experience.
Technological Leap in Home Viewing
Samsung’s HDR10+ Adaptive technology further enhances this experience by responding to ambient room lighting, ensuring that visuals remain clear and true to the creator’s intent. At launch, Disney+ will provide over 1,000 Hulu titles in HDR10+ via the Samsung Tizen app, with more content from both Disney+ and Hulu expected to follow.
This advanced HDR format is available on Samsung Crystal UHD TVs and above from 2018 onwards, including the 2025 Neo QLED 8K and 4K, OLED, The Frame Pro, The Frame, QLED, and Samsung Micro RGB TVs, as well as select Samsung Smart Monitors.
Industry Collaboration and Market Impact
HDR10+ was developed through a collaborative effort by Samsung, Panasonic, and 20th Century Fox Home Entertainment. While Dolby Vision currently holds a dominant position in the HDR format market, HDR10+ is steadily gaining traction across streaming platforms. It is now supported on services including Amazon Prime Video, Google TV, Paramount+, Rakuten, and YouTube.
In addition to HDR10+, Samsung TVs incorporate Vision AI features designed to enhance picture and sound quality, translate captions in real-time, and deliver a more personalized viewing experience. This integration of advanced technology highlights Samsung’s commitment to innovation in the home entertainment sector.
Expert Insights and Future Outlook
According to Inbeom Kim, Vice President of Visual Display Business at Samsung Electronics,
“HDR10+ revolutionizes the way we enjoy content, offering enhanced contrast and more vivid colors for an unparalleled viewing experience.”
This statement underscores the transformative potential of HDR10+ in redefining how audiences consume visual media.
The introduction of HDR10+ on Disney+ and Hulu represents a strategic move by Samsung to further entrench its position in the competitive television market. As streaming services continue to evolve, the demand for superior picture quality and immersive viewing experiences is likely to grow.
Looking ahead, the expansion of HDR10+ content across more platforms and devices could challenge the current dominance of Dolby Vision. As more consumers become familiar with the benefits of dynamic HDR formats, the industry may witness a shift in preferences, potentially influencing future content production and distribution strategies.
Meanwhile, Samsung’s ongoing innovations in display technology, including the integration of AI and adaptive features, suggest a future where televisions not only deliver exceptional picture quality but also adapt to the unique preferences and environments of individual users.
As the battle for HDR supremacy continues, consumers stand to benefit from the enhanced viewing experiences that these technological advancements promise to deliver. With Samsung leading the charge, the future of home entertainment looks brighter than ever.
