Samsung has announced that its televisions are now the first to support HDR10+ content on popular streaming platforms Disney+ and Hulu. This advancement promises viewers richer colors, deeper contrast, and enhanced picture quality, setting a new standard for home entertainment.
HDR10+ is a cutting-edge high dynamic range (HDR) format that utilizes dynamic metadata to optimize each scene individually. Unlike its predecessor, HDR10, which applies static brightness levels across an entire film or series, HDR10+ adjusts brightness and contrast frame by frame, offering a more refined visual experience.
Technological Advancements in HDR10+
Samsung’s HDR10+ Adaptive technology further enhances this experience by responding to ambient room lighting, ensuring that visuals remain clear and true to the creator’s intent, regardless of the viewing environment. At launch, Disney+ will feature over 1,000 Hulu titles in HDR10+ via the Samsung Tizen app, with additional Disney+ and Hulu content expected to follow.
Available on Samsung Crystal UHD TVs and above from 2018 onwards, including the 2025 Neo QLED 8K and 4K, OLED, The Frame Pro, The Frame, QLED, and Samsung Micro RGB TVs, as well as select Samsung Smart Monitors, HDR10+ is set to become a staple in Samsung’s product lineup.
Partnerships and Market Position
HDR10+ was developed through a collaboration between Samsung, Panasonic, and 20th Century Fox Home Entertainment. While Dolby Vision remains the dominant HDR format, HDR10+ is steadily gaining traction across streaming platforms. It is now supported by services such as Amazon Prime Video, Google TV, Paramount+, Rakuten, and YouTube.
In addition to HDR10+, Samsung TVs integrate Vision AI features that enhance picture and sound quality, translate captions in real-time, and deliver a more personalized viewing experience. These innovations underscore Samsung’s commitment to pushing the boundaries of television technology.
“HDR10+ revolutionizes the way we enjoy content, offering enhanced contrast and more vivid colors for an unparalleled viewing experience,” says Inbeom Kim, Vice President of Visual Display Business at Samsung Electronics.
The Competitive Landscape
The announcement comes as streaming services continue to vie for viewer attention with high-quality content delivery. The integration of HDR10+ on Disney+ and Hulu positions Samsung as a leader in the television market, offering consumers an elevated viewing experience that rivals the capabilities of Dolby Vision.
According to industry experts, the adoption of HDR10+ by major streaming platforms could signal a shift in the HDR landscape. While Dolby Vision has long been the preferred format for many content creators and distributors, the open nature and royalty-free licensing of HDR10+ make it an attractive alternative for companies looking to reduce costs without sacrificing quality.
Looking Ahead
As HDR10+ continues to expand its reach, consumers can expect more content to become available in this format, providing a richer and more immersive viewing experience. The move represents a significant step forward in the evolution of home entertainment, as manufacturers and content providers alike strive to deliver the best possible experience to viewers.
Meanwhile, Samsung’s ongoing investment in HDR10+ and related technologies highlights its commitment to innovation and leadership in the television industry. With the support of major streaming platforms and a growing library of HDR10+ content, Samsung is poised to maintain its competitive edge in the marketplace.
As the technology continues to evolve, the implications for both consumers and the industry are profound, promising a future where high-quality, dynamic content is accessible to all.
