Samsung has announced that its televisions are the first to support HDR10+ content on popular streaming platforms Disney+ and Hulu. This development promises to deliver richer colors, deeper contrast, and enhanced picture quality for viewers, setting a new standard in home entertainment.
HDR10+ represents a next-generation high dynamic range (HDR) format that utilizes dynamic metadata to optimize each scene individually. Unlike traditional HDR10, which applies static brightness levels across an entire show or movie, HDR10+ adjusts brightness and contrast frame by frame. This allows for a more nuanced and immersive viewing experience.
Samsung’s HDR10+ Adaptive technology further enhances this experience by responding to ambient room lighting, ensuring visuals remain clear and true to the creator’s intent. At launch, Disney+ will feature over 1,000 Hulu titles in HDR10+ via the Samsung Tizen app, with more content from both Disney+ and Hulu expected to follow.
Expanding HDR10+ Availability
HDR10+ is available on a wide range of Samsung televisions, including Samsung Crystal UHD TVs and above from 2018 onwards. This includes the 2025 Neo QLED 8K and 4K, OLED, The Frame Pro, The Frame, QLED, and Samsung Micro RGB TVs, as well as select Samsung Smart Monitors. The technology was developed jointly by Samsung, Panasonic, and 20th Century Fox Home Entertainment.
While Dolby Vision remains the dominant HDR format in the industry, HDR10+ is steadily gaining traction across streaming platforms. It is already supported by Amazon Prime Video, Google TV, Paramount+, Rakuten, and YouTube, among others.
Enhancing the Viewing Experience
In addition to HDR10+, Samsung TVs integrate Vision AI features designed to enhance both picture and sound quality. These features also include real-time caption translation and a more personalized TV experience, further solidifying Samsung’s position as a leader in television technology.
“HDR10+ revolutionizes the way we enjoy content, offering enhanced contrast and more vivid colors for an unparalleled viewing experience,” says Inbeom Kim, Vice President of Visual Display Business at Samsung Electronics.
The Competitive Landscape
The announcement comes as the competition in the HDR space intensifies. While Dolby Vision has long been the preferred choice for many content creators and distributors, HDR10+’s open standard and dynamic metadata capabilities offer a compelling alternative. This is particularly significant for streaming platforms looking to enhance their content offerings without incurring additional licensing costs associated with Dolby Vision.
According to industry experts, the adoption of HDR10+ by major platforms like Disney+ and Hulu could signal a shift in the HDR landscape. As more content becomes available in HDR10+, consumers may begin to demand this level of quality across all their viewing experiences.
Looking Ahead
The move represents a significant step forward for Samsung, as it continues to innovate and push the boundaries of television technology. With the integration of HDR10+ and other advanced features, Samsung is poised to capture a larger share of the high-end TV market.
As streaming services continue to expand their libraries and enhance their offerings, the demand for superior picture quality will likely grow. Samsung’s early adoption of HDR10+ positions it well to meet this demand, providing consumers with an unparalleled viewing experience.
Meanwhile, the industry will be watching closely to see how other manufacturers and platforms respond to this development. The success of HDR10+ on Disney+ and Hulu could pave the way for broader adoption across the industry, ultimately benefiting consumers with more choices and better quality content.
