Samsung has unveiled its latest OLED TV series in Australia, marking a significant milestone as the company celebrates 20 years as the global leader in television technology. This launch introduces three new OLED TV series—S95H, S90H, and S85H—featuring a variety of sizes, enhanced brightness, and innovative glare-free technology. These advancements aim to cater to the diverse needs of Australian consumers, offering a blend of cutting-edge technology and artistic flair.
The highlight of this launch is the S95H series, which is the world’s first OLED TV with access to over 5,000 pieces of art via the Samsung Art Store. This unique feature underscores Samsung’s commitment to merging high-quality entertainment with cultural enrichment, making it a versatile addition to any living space.
Expanding OLED Options for Australian Homes
The introduction of these new OLED models is a strategic move to expand Samsung’s presence in the Australian market. The S95H series is available in sizes ranging from 55 inches to 83 inches, while the S90H and S85H offer additional size options, providing flexibility for various room dimensions. This expansion is designed to meet the growing demand for premium OLED displays that deliver both performance and aesthetic appeal.
Simon Howe, Director of AV at Samsung Australia, emphasized the company’s focus on accessibility and innovation. “In 2026, Samsung has diversified the design of its OLED TV range while bringing more of our flagship innovations across the line-up and expanding size options. As a result, we have made premium OLED performance accessible to more Australians while ensuring there is a size, glare-free option, and design suited to virtually every space in the home,” he stated.
Innovative Features and Design
Samsung’s latest OLED TVs are equipped with advanced features that enhance user experience. The S95H and S90H models boast certified glare-free technology, providing optimal viewing even in brightly lit rooms. This feature is complemented by an ultra-fast 165Hz variable refresh rate, ensuring smooth gaming and improved viewing experiences.
The design of these TVs is also noteworthy. The S95H series features a FloatLayer Design, allowing the TV to mount flush against the wall, creating a sleek, modern look. Meanwhile, the S90H’s Laser-Slim Design offers a discreet profile, and the S85H’s Contour Design adds an elegant touch to any home.
AI-Driven Entertainment Experiences
Samsung’s Vision AI Companion is a standout feature in the 2026 OLED lineup, offering a conversational AI experience that allows users to interact naturally with their TV. This technology provides personalized recommendations and enhances entertainment experiences, making it easier for users to discover new content and enjoy their favorite shows.
The TVs are powered by the NQ4 AI Gen3 Processor, which uses 128 AI neural networks to optimize picture and sound quality in real time. This processor supports 4K AI Upscaling, Colour Booster Pro, and Real Depth Enhancer, delivering a consistently premium viewing experience across all content sources.
Gaming and Audio Enhancements
For gaming enthusiasts, Samsung’s 2026 OLED TVs offer an ultra-responsive experience with features like Motion Xcelerator 165Hz and support for NVIDIA G-SYNC and AMD FreeSync Premium Pro. These technologies ensure smooth gameplay with reduced motion blur, providing a competitive edge for gamers.
In terms of audio, the TVs incorporate Q-Symphony technology, Active Voice Amplifier Pro, and Object Tracking Sound, creating an immersive sound experience that complements the stunning visuals. These features work together to deliver a complete home cinema experience, making viewers feel like they are in the heart of the action.
Future-Proofing with Tizen OS
Samsung continues to enhance the capabilities of its TVs with One UI Tizen OS, which supports up to seven years of platform upgrades. This ensures that the OLED TVs remain up-to-date with new features and services, providing long-term value for consumers.
The integration of Samsung TV Plus, Samsung Gaming Hub, and SmartThings further enriches the user experience, offering access to a wide range of entertainment and lifestyle features. Additionally, the introduction of Google Photos allows users to display personal photo collections as an ambient background, adding a personal touch to their living space.
Availability and Pricing
Samsung’s 2026 OLED TV range, including the S95H, S90H, and S85H, is set to roll out across Australia starting today. The pricing is determined by dealers, with the S95H series starting at $3,999 AUD for the 55-inch model, while the S90H and S85H models offer more budget-friendly options.
As Samsung continues to innovate and expand its product offerings, the introduction of these new OLED TVs highlights the company’s commitment to delivering high-quality, versatile entertainment solutions that cater to the evolving needs of consumers worldwide.
