Samsung, marking its 20th anniversary as the global leader in TV manufacturing, has introduced its most expansive range of OLED TVs in Australia. The launch includes three series—S95H, S90H, and S85H—offering more size options, brighter panels, and enhanced features. Notably, the S95H series is the world’s first OLED TV with access to over 5,000 pieces of art through the Samsung Art Store.
This introduction aims to cater to the diverse needs of Australian homes, combining cinematic quality with innovative designs. Samsung’s OLED S95H and S90H models feature certified Glare-Free technology and a 165Hz variable refresh rate, enhancing gaming performance and viewing experiences in bright spaces.
Revolutionizing Home Entertainment
The announcement comes as Samsung continues to push the boundaries of home entertainment technology. The new OLED models are equipped with Samsung’s Vision AI Companion, a conversational AI designed for the TV screen. This feature allows users to interact naturally with their TVs, providing personalized recommendations and enhancing entertainment experiences.
Simon Howe, Director of AV at Samsung Australia, expressed excitement about the new lineup, stating, “In 2026, Samsung has diversified the design of its OLED TV range, making premium OLED performance accessible to more Australians while ensuring a size and design suited to virtually every space in the home.”
Design and Technology Innovations
The 2026 lineup introduces unique design approaches across the OLED series. The S95H features a FloatLayer Design, allowing it to mount flush against the wall, creating a sleek, modern look. Meanwhile, the S90H’s Laser-Slim Design and the S85H’s Contour Design offer aesthetic versatility for various living spaces.
Samsung’s OLED TVs are powered by advanced AI-driven processors, including the NQ4 AI Gen3 Processor, which uses 128 AI neural networks to optimize picture and sound in real time. Features like 4K AI Upscaling and Colour Booster Pro enhance the visual experience, ensuring vibrant and dynamic images.
Enhanced Gaming and Sound Experience
Built for next-generation gaming, Samsung’s OLED TVs support Motion Xcelerator 165Hz, providing smoother gameplay with reduced motion blur. Compatibility with NVIDIA G-SYNC and AMD FreeSync Premium Pro ensures tear-free visuals and low-latency performance.
For audio, Samsung integrates Q-Symphony technology, which enhances voice clarity and creates a multi-directional audio experience through Object Tracking Sound. This technology helps immerse viewers in the action, making them feel part of the scene.
Future-Proof Features and Connectivity
Samsung’s commitment to long-term support is evident with up to seven years of One UI Tizen OS upgrades, ensuring TVs remain up-to-date with new features and services. The integration of Samsung TV Plus and Samsung Gaming Hub provides access to a wide range of entertainment options, from live TV channels to cloud gaming services.
The new models also support Google Photos, allowing users to display personal photo collections as an ambient background. Built-in support for Bixby and Amazon Alexa further enhances convenience, enabling users to control smart home devices and manage entertainment through voice commands.
Market Availability and Pricing
Samsung’s 2026 OLED TV range, including the S95H, S90H, and S85H, is now available in Australia. The pricing is set at dealer discretion, with the S95H starting at AUD 3,999 for the 55-inch model and reaching AUD 9,999 for the 83-inch model. The S90H and S85H series offer additional size options, catering to various budget and space requirements.
This development follows Samsung’s strategy to solidify its position in the premium TV market by offering cutting-edge technology combined with artistic and lifestyle features. As the company continues to innovate, consumers can expect more integrated and personalized home entertainment experiences.
