Samsung has announced a bold initiative to expand its Galaxy AI technology, aiming to double the number of devices featuring these capabilities to 800 million by 2026. Currently, Samsung’s AI features are integrated into approximately 400 million devices, including smartphones and tablets, according to a report by Reuters.
This ambitious plan is expected to bolster Google’s position in the competitive AI market, where it faces rivals like OpenAI. The move also aligns with Samsung’s strategy to reclaim its leadership in the global smartphone market, a position that Counterpoint Research suggests Apple might overtake by 2025 for the first time in 14 years.
Expanding AI Across Product Lines
Beyond smartphones and tablets, Samsung intends to infuse AI technology into a broader range of products, including TVs and home appliances. This expansion includes smart refrigerators, which have already seen the introduction of voice control features.
T.M. Roh, who was appointed co-CEO of Samsung Electronics in November 2025, has emphasized the company’s commitment to integrating artificial intelligence across all its products, functions, and services. “We are on the brink of a significant AI adoption surge,” Roh stated, referencing a Samsung survey that showed a dramatic increase in Galaxy AI brand awareness from 30% to 80% within a year.
AI Market Dynamics and Samsung’s Strategy
The announcement comes as the AI market continues to evolve rapidly, with major tech companies vying for dominance. Samsung’s partnership with Google, leveraging the Gemini AI platform, is a strategic move to enhance its competitive edge. This collaboration is seen as a way to not only improve product offerings but also to support Google’s efforts in the AI sector.
Roh acknowledged the current challenges in the AI landscape, noting that while the technology might seem “a bit questionable” now, it is poised to become mainstream within the next 6 to 12 months. This optimism is shared by industry experts who predict that AI will increasingly become a staple in consumer electronics.
Challenges and Opportunities in the Semiconductor Sector
Meanwhile, Samsung is navigating a complex semiconductor market. The company is experiencing increased demand for its core semiconductor business, driven by a global memory shortage. However, this situation also exerts pressure on the smartphone and consumer electronics markets.
“No company is immune to these impacts,” Roh commented, highlighting Samsung’s proactive approach in collaborating with partners to develop long-term strategies aimed at mitigating potential negative consequences.
“We are actively working with our partners on long-term strategies to minimize the possible consequences,” Roh stated.
Looking Ahead: The Future of AI in Consumer Technology
As Samsung pushes forward with its AI expansion, the implications for the consumer technology landscape are significant. The integration of AI into everyday devices promises to enhance user experiences, offering more personalized and intuitive interactions.
Experts suggest that Samsung’s strategy could set a precedent for other tech companies, prompting a wave of AI integration across various sectors. The success of this initiative will likely depend on the company’s ability to innovate and adapt to the rapidly changing technological environment.
In conclusion, Samsung’s plan to double its Galaxy AI devices by 2026 represents a significant step in the company’s quest to lead the AI revolution. As the world anticipates the next wave of technological advancements, all eyes will be on Samsung and its ability to deliver on its ambitious goals.
