21 July, 2025
richard-goodman-the-pioneer-who-brought-new-zealand-wine-to-britain

Richard Goodman, a pivotal figure in the introduction of New Zealand wine to the UK, has passed away at the age of 87. His efforts in the early 1980s laid the groundwork for what would become a thriving market for New Zealand wines in Britain, transforming them from a rarity to a staple on supermarket shelves.

Goodman’s journey began when he moved to London in 1980, joining Cooks New Zealand Wine, the first New Zealand producer to tackle the challenging UK market. By 1986, he had transitioned to Montana, now known as Brancott Estate, where he earned the monikers “Mr New Zealand Wine” and “Mr Montana” for his tireless promotion of the country’s distinctive wines.

The Rise of New Zealand Wine in the UK

During the early 1980s, New Zealand wine was virtually unknown in the UK. However, through Goodman’s persistent efforts, it has now become a leader in sales of white wines by value. His charm and energy were instrumental in conducting tastings and spreading awareness about New Zealand’s unique offerings.

A friend of Goodman reminisced about the early days, recalling tastings at the Haymarket branch of the Peter Dominic wine chain in central London. Initially, attendance was sparse, but Goodman’s dedication soon led to packed events. Early supporters included John Avery of Averys Wine Merchants and Don Hewitson, owner of the Cork and Bottle wine bar.

Impact on Wine Enthusiasts

The influence of Goodman’s work extended to wine writers and enthusiasts. Oz Clarke, a noted wine writer, became a devotee after tasting Montana Sauvignon Blanc in the mid-1980s. Clarke famously stated,

“My world of wine would never be the same again. There had never before been a wine that crackled and spat its flavours at you from the glass.”

This sentiment echoed the broader impact of New Zealand wines on the global stage.

Richard Goodman’s Life and Career

Born in Stratford, New Zealand, Goodman was the eldest of five children. His father, Harry, was an English civil engineer, and his mother, Helen, was a domestic science graduate and teacher. Goodman attended Christchurch Boys’ High School and initially pursued engineering at Canterbury University before switching to a career in marketing.

In addition to his work in wine sales, Goodman was a natural sportsman, excelling in mountain climbing, rugby, and national surf lifesaving championships. His personal life saw him marry Valma Parkinson in 1964, with whom he had two children, Michelle and Adrienne. After their divorce, he married Glenys Halliday, a union that also ended in divorce.

Later Years and Legacy

After moving to the UK, Goodman met Joan Howells, whom he married in 1985. The couple settled in Sutton-under-Brailes, Warwickshire. Goodman remained with Montana until 1993, after which he worked as a freelance consultant before relocating to Queensland, Australia, where he represented Champagne Lanson for Australasia.

Goodman retired in his early 70s, enjoying the relaxed lifestyle of the Gold Coast while frequently returning to the UK to visit family and friends. He is survived by his wife Joan, daughters Michelle and Adrienne, three grandchildren, two great-grandchildren, and his siblings Jane, John, Felicity, and the author of this obituary.

The Enduring Influence of “Mr New Zealand Wine”

Richard Goodman’s legacy in the wine industry is profound. His efforts not only introduced New Zealand wines to a global audience but also set a benchmark for the quality and distinctiveness of New World wines. As the UK continues to be a major market for New Zealand wine, Goodman’s contributions remain a testament to his vision and dedication.

As the wine world evolves, the foundation laid by pioneers like Goodman ensures that New Zealand wines continue to thrive and inspire new generations of wine enthusiasts. His story is a reminder of the power of persistence and passion in transforming industries and tastes.