The Australian Influencer Marketing Council (AiMCO) has today unveiled the shortlist for its prestigious 2025 AiMCO Awards. With a record 255 entries submitted, more than 100 creators, brands, and industry representatives have been selected for the shortlist, underscoring the vibrant growth of Australia’s influencer marketing sector.
This year’s awards introduce several new categories, including Best Long-Term Ambassador & Partnership, Best Creator-Led Brand & Business, Unsung Hero, Best Standalone Influencer Campaign, and Marketing Team of the Year. Winners will be announced at a special ceremony in February, coinciding with the inaugural AiMCO Summit. The ceremony will also feature the Most Influential Industry Award, chosen from the winners across brand categories.
Celebrating Innovation and Creativity
Now in its fifth year, the AiMCO Awards are the largest celebration of Australia’s influencer marketing industry. They honor the brands, creators, agencies, and businesses that set the standard for innovation and creativity. This year, entries were reviewed by an expert panel of judges from the marketing, media, creative, and influencer industries.
AiMCO Managing Director Patrick Whitnall expressed his excitement, stating, “We are thrilled to officially announce the shortlist for the 2025 AiMCO Awards. To have 110 creators, brands, agencies, and industry talent represented is incredible and speaks to the calibre and growth in our industry over the past 12 months.”
New Categories Reflect Industry Trends
The introduction of new award categories reflects the evolving landscape of influencer marketing. The Best Long-Term Ambassador & Partnership category, for example, acknowledges the importance of sustained collaborations between creators and brands. Meanwhile, the Unsung Hero category aims to recognize individuals who work behind the scenes to drive the industry forward.
Whitnall highlighted the challenge faced by the judging panel, noting, “Our judges had the challenging task of reviewing more than 250 submissions, each showcasing an unparalleled depth and breadth of creativity, character, and originality. We were overwhelmed with the quality of the submissions, and we look forward to formally acknowledging the best of the best in our industry in February.”
Industry Impact and Future Prospects
The AiMCO Awards not only celebrate current achievements but also set the stage for future trends in influencer marketing. As the industry continues to expand, the awards provide a platform for recognizing emerging talent and innovative campaigns.
This year’s Major Partner, Fabulate, an AI-powered influencer marketing technology, underscores the growing role of technology in shaping the future of the industry. More partners are expected to be announced soon, further highlighting the collaborative nature of the sector.
The shortlist for the 2025 AiMCO Awards is available on the official AiMCO website, showcasing a diverse range of talent and creativity across various categories.
Looking Ahead
As the awards ceremony approaches, the industry anticipates the recognition of outstanding contributions that have pushed the boundaries of influencer marketing. With the continued growth and innovation in the sector, the AiMCO Awards serve as a barometer for the industry’s health and direction.
The upcoming AiMCO Summit will provide further opportunities for industry leaders to exchange ideas and explore new frontiers in influencer marketing. As the sector evolves, the AiMCO Awards remain a pivotal event, celebrating both the accomplishments and the potential of Australia’s influencer marketing landscape.
