Raquel Bouris, the Australian entrepreneur behind the burgeoning $20 million perfume brand Who Is Elijah, has captured the attention of Hollywood’s elite. Her brand, known for its unique fragrances, is backed by well-known figures such as Liza Koshy and celebrity hairstylist Chris Appleton, who is a fan of the Rebel Rose scent.
At a recent launch event for Who Is Elijah’s Body Mist collection, Bouris shared exciting news about her brand’s latest achievement. “We just got approval to send our perfume to Hailey and Justin Bieber,” she announced. “Our PR pitched it and they said ‘yes’ straight away. They then sent through fragrance types that they like, so we made four custom fragrances and we’re going to send it to them.”
Celebrity Connections and Strategic Moves
While Bouris is hopeful for a potential collaboration with the Biebers, she remains committed to her creative vision. “I’ll bring the perfumes to life regardless, they’re so beautiful,” she stated. This potential partnership marks a significant milestone for Who Is Elijah, but it is not Bouris’s first brush with celebrity clientele.
Just six months ago, Bouris personally delivered a bottle of her perfume to American model Sofia Richie. “I started posting videos of my journey to LA to drop it off and all the negative Nancys online were like, ‘you’re such a stalker’. But Sofia invited me in for dinner and I hung out with her for over three hours. So for the $4,000 I spent to get there, it was the best $4,000 ever,” she recounted.
Inside Raquel Bouris’s Beauty Arsenal
Skincare Essentials
Bouris is not only a perfume aficionado but also a skincare enthusiast. She revealed some of her must-have products, starting with Alpha H. “I love Alpha H, I use a lot of their products. I’m currently obsessed with their overnight retinol that you sleep in. It’s one of the two things that I put on my skin that I’m like, ‘wow’.”
Alpha-H Beauty Sleep Power Peel, $139.95 at Myer
Another favorite is the Alpha-H Melting Moment Cleansing Balm, which she describes as “really good.”
Alpha-H Melting Moment Cleansing Balm, $69.95 at Myer
Makeup Must-Haves
In her makeup bag, Bouris carries products that enhance her natural beauty. “I just bought the Nars Santa Fe. I’m wearing it today and my makeup artist only used half a pump on my skin, that’s how good the foundation is!” she shared.
NARS Natural Radiant Longwear Foundation (Santa Fe), $76.42 at Big W
Other essentials include the Bobbi Brown Vitamin Enriched Face Base, Giorgio Armani Luminous Silk Lightweight Liquid Concealer, and the Tatcha Luminous Dewy Skin Mist. “I love anything Tatcha!” she exclaimed.
Beauty Hacks and Signature Scents
When it comes to beauty hacks, Bouris swears by Milky Foot. “No one loves a crusty heel. No one,” she emphasized.
Milky Foot Exfoliating Foot Pads, $23.99 at Priceline
Her signature scent is Who Is Elijah’s Wall Street, which she describes as “boss b**ch energy.” She also enjoys layering Nomad and Electric Soul for a “chef’s kiss” experience.
Looking Ahead
As Bouris continues to expand her brand, she remains focused on innovation and collaboration. Her wishlist includes more jewelry, specifically a tennis bracelet, as she continues to balance personal style with her professional endeavors.
With her entrepreneurial spirit and keen eye for beauty, Raquel Bouris is poised to make Who Is Elijah a household name, one celebrity collaboration at a time.
