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Polestar, the electric performance car brand, is on the verge of making its BST, or “Beast,” a permanent fixture in its lineup, akin to the high-performance sub-brands of Mercedes-AMG and BMW M. The first full-time BST model is expected to emerge from the existing Polestar lineup by late 2026 or early 2027, although the specific model remains under wraps.
Historically, Polestar has experimented with BST through limited-edition versions of the Polestar 2, known as the 230 and 270, and a 2024 concept based on the Polestar 6 sports car, which has yet to be confirmed for production. There have been strong indications from previous management that the Polestar 3 large SUV and the mid-sized 4 crossover might also receive the BST treatment.
Potential Models for BST Transformation
Among the potential candidates for a BST makeover is the Polestar 5 luxury flagship sedan, set to hit the Australian market mid-year. This model could serve as a potent yet expensive basis for the BST transformation. Despite previous BST limited editions not being available in Australia, Polestar Australia CEO Scott Maynard is optimistic about the sub-brand’s prospects in the region.
“Australia’s a market that loves high-performance product,” Maynard stated. “To be able to offer up a bit more of a BST lineup to some of the vehicles we have got or are going to get … would be tremendous.”
Pressed for specifics, Maynard hinted at more BST enhancements across the range, emphasizing the brand’s alignment with Polestar’s image. However, he remained tight-lipped about which model would debut the BST badge.
Design Philosophy and Market Strategy
New Polestar design chief Philipp Römers has also hinted at the BST’s return, emphasizing a design ethos that avoids ostentatious features like big wings or garish adornments. Instead, the focus will be on progressive and attractive styling that aligns with Polestar’s sleek aesthetic.
“We should remain, of course, progressive and have some features which are outstanding, but the execution and the looks of the car should be highly attractive and well done and should not scare you!” Römers explained.
This development follows a broader trend in the automotive industry where brands are increasingly leveraging performance sub-brands to enhance their market appeal. The move represents a strategic effort by Polestar to capture the interest of high-performance enthusiasts while maintaining its commitment to electric mobility.
Looking Ahead: The Future of Polestar’s BST
As Polestar gears up for this new chapter, the anticipation surrounding the BST sub-brand is palpable. The potential for BST to reshape Polestar’s market position is significant, particularly as the global appetite for high-performance electric vehicles continues to grow.
Industry experts suggest that the success of BST could hinge on Polestar’s ability to balance high performance with the brand’s core values of sustainability and innovation. As the automotive landscape evolves, Polestar’s strategic decisions regarding BST will likely influence its trajectory in the competitive electric vehicle market.
While the exact details of the BST launch remain under wraps, the automotive world watches with keen interest as Polestar prepares to unveil what could be a game-changer in the realm of high-performance electric vehicles.
