Phu Quoc, often celebrated as Asia’s ‘most beautiful island’, is gearing up for an influx of visitors during the Tet holiday, which peaks on February 17. According to booking data from February 13-22 provided by travel platform Booking.com, Phu Quoc ranks as the second most sought-after Vietnamese destination, trailing only Da Lat.
The island has announced an enticing lineup of cultural and entertainment events, including a 2026 spring welcome extravaganza, a sports festival, and vibrant spring flower markets across Duong Dong and An Thoi. These events are part of Phu Quoc’s strategy to enhance its appeal during this festive season.
Preparation and Anticipation
An Giang Province’s Tourism Association Chairman, Nguyen Vu Khac Huy, emphasized that Phu Quoc has made comprehensive preparations for the peak travel season. He noted that more than 95% of hotel rooms are already booked, a testament to the island’s popularity. This high demand has prompted tour operators to increase staffing levels and collaborate closely with service providers to ensure impeccable service quality.
The association has advised tourism operators and sites to upgrade facilities, improve service quality, and offer a variety of recreational and culinary experiences. Additionally, promotional packages and distinctive tourism products are being developed to solidify Phu Quoc’s reputation as a safe, civilized, and welcoming destination.
Ensuring Visitor Safety and Satisfaction
To ensure a safe and enjoyable Tet holiday and early spring festival season, local authorities have issued reminders for visitors to be cautious of unusually cheap offers that may be linked to scams. Tourists are strongly encouraged to book through official apps and websites with clear legal details, reconfirm lodgings ahead of departure, and rely only on trusted sources, avoiding the spread of unverified rumors or dubious claims.
Tourism Growth and Future Prospects
Phu Quoc reported robust tourism growth in 2025, attracting 8.1 million visitors, including 1.8 million foreigners. The island anticipates these numbers to rise to 8.5 million, with two million foreign visitors expected this year. This growth underscores the island’s increasing allure as a major tourist destination in the region.
“Phu Quoc’s tourism sector is thriving, and the island is committed to maintaining its status as a top destination by continuously enhancing its offerings and ensuring visitor safety,” said Nguyen Vu Khac Huy.
Implications for the Future
The surge in tourism during the Tet holiday is not only a boon for the local economy but also a testament to Phu Quoc’s successful branding as a premier travel destination. The island’s ability to attract and accommodate a growing number of visitors while maintaining high service standards will be crucial for its future growth.
Looking ahead, the island’s focus on developing new and distinctive tourism products, combined with its commitment to safety and quality, positions it well to capitalize on the increasing global interest in Southeast Asian travel destinations.
As Phu Quoc continues to expand its tourism infrastructure and offerings, it sets a benchmark for other destinations in the region aiming to enhance their appeal and competitiveness in the global tourism market.
