PAW Patrol is gearing up for a monumental year in 2026, driven by a dynamic content lineup, a robust consumer products strategy, and immersive brand experiences. This beloved children’s franchise continues to capture the hearts of preschool audiences worldwide, promising an exciting array of new adventures and initiatives.
Spring 2026 will see the debut of the “Search & Rescue” theme across consumer products, featuring new toys and apparel inspired by content that premiered on Nick Jr. and Paramount+ in the U.K. & Ireland in October 2025. The theme introduces a redesigned HQ in Adventure Bay, enhanced vehicles, and action-packed missions, reinforcing PAW Patrol’s unparalleled appeal. This momentum is further boosted by a series of original one-hour specials, offering fresh stories and adventures to keep families engaged throughout the year.
The Big Screen Return: PAW Patrol: The Dino Movie
The highlight of 2026 will undoubtedly be the release of PAW Patrol: The Dino Movie in August. In this eagerly anticipated third theatrical installment, the PAW Patrol finds themselves on a mysterious dinosaur island after a storm, where they meet Rex, a stranded pup. When Humdinger’s reckless mining triggers a volcanic eruption, the team faces their most challenging rescue mission yet.
Featuring an all-star cast, including Mckenna Grace, Terry Crews, Meredith MacNeill, Jameela Jamil, Paris Hilton, Emmy winners Snoop Dogg and Bill Nye, and franchise veteran Ron Pardo, the film promises to captivate audiences worldwide. Paramount Pictures is set to back the release with a significant marketing campaign, complemented by a comprehensive consumer products program spanning toys, apparel, publishing, and more, ensuring strong visibility and impact at retail.
Expanding Beyond the Screen
Off-screen, the PAW Patrol brand continues to expand its reach. The multi-year “To the Rescue” campaign by Spin Master Entertainment and Paramount aims to support parents in nurturing teamwork, problem-solving, and imagination in toddlers. This initiative underscores the franchise’s commitment to meaningful family engagement.
Further broadening its footprint, the U.K.’s first PAW Patrol-themed land will open at Chessington World of Adventures in spring 2026. Spanning 1.4 acres and designed for children aged two to five, the land will feature four themed rides, including an entry-level “my first rollercoaster,” play areas, and more. Five exclusive PAW Patrol-themed rooms at Chessington’s Safari Hotel and costume character visits are already delighting fans.
Interactive Experiences and Tours
The PAW Patrol London Bus Tour by Brigit’s Bakery will continue in 2026, offering families a unique sightseeing adventure complete with themed afternoon tea, sing-alongs, and challenges as they take in the iconic sights of London. This interactive experience is just one of the many ways the franchise is innovating to provide memorable family experiences.
Looking Ahead: The Future of PAW Patrol
With its ongoing commitment to innovation, storytelling, and meaningful family engagement, PAW Patrol remains a powerhouse brand and a cornerstone of preschool entertainment. As the franchise continues to evolve, it is poised to maintain its position as a leader in children’s entertainment, captivating new generations of fans.
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Based on an article that first appeared in the January 2026 issue of Toy World Magazine.
