PAW Patrol is set to embark on an exciting journey in 2026, driven by an ambitious content lineup, an expansive consumer products strategy, and immersive brand experiences. The beloved franchise is poised to capture the hearts of pre-school audiences once again, with new themes and adventures on the horizon.
Spring 2026 will see the introduction of the Search & Rescue theme across consumer products, featuring new toys and apparel inspired by content that premiered on Nick Jr. and Paramount+ in the U.K. and Ireland in October 2025. This theme, set against the backdrop of a redesigned HQ in Adventure Bay, promises enhanced vehicles and action-packed missions that reinforce the franchise’s appeal. The excitement will be further fueled by a series of original one-hour specials, offering fresh stories that engage families throughout the year.
The Cinematic Return of PAW Patrol
The highlight of 2026 will undoubtedly be the release of PAW Patrol: The Dino Movie in August. This third theatrical installment will transport the pups to a mysterious dinosaur island, where they encounter Rex, a stranded pup. The plot thickens as Humdinger’s reckless mining triggers a volcanic eruption, leading to the team’s most challenging rescue mission yet. Featuring an all-star cast, including Mckenna Grace, Terry Crews, and Jameela Jamil, the film promises to captivate audiences worldwide.
Paramount Pictures is set to launch a major marketing campaign to support the film’s release, complemented by a robust consumer products program. This initiative will span toys, apparel, publishing, and more, ensuring strong visibility and impact at retail outlets globally.
Expanding the PAW Patrol Universe
Beyond the screen, the PAW Patrol experience will expand with the opening of the UK’s first PAW Patrol-themed land at Chessington World of Adventures in spring 2026. Covering 1.4 acres, this attraction is designed for children aged two to five and will feature four themed rides, including an entry-level ‘my first rollercoaster’, play areas, and more. Themed rooms at Chessington’s Safari Hotel and costume character visits are already proving to be a hit with fans.
Meanwhile, the popular PAW Patrol London Bus Tour by Brigit’s Bakery will continue to offer families a delightful sightseeing adventure. Complete with themed afternoon tea, sing-alongs, and challenges, the tour provides a unique way to experience the iconic sights of London.
Commitment to Family Engagement and Education
The multi-year To the Rescue campaign from Spin Master Entertainment and Paramount will continue to support parents in fostering teamwork, problem-solving, and imagination in toddlers. This initiative underscores PAW Patrol’s ongoing commitment to innovation, storytelling, and meaningful family engagement.
With its strategic focus on expanding its reach and enhancing its offerings, PAW Patrol remains a powerhouse brand in pre-school entertainment. As the franchise gears up for another landmark year, it continues to set the standard for engaging and educational content for young audiences.
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Based on an article that first appeared in the January 2026 issue of Toy World Magazine.
