Paramount Australia, encompassing Network 10 and Paramount+, has announced a groundbreaking strategic partnership with LG Electronics. This collaboration marks a significant milestone in the evolution of connected entertainment, introducing an Australian-first IPTV linear feed integration into LG Channels. This innovative service will be available later this month, allowing LG Smart TV owners to access live content from channels such as 10, 10 Drama, 10 Comedy, and Nickelodeon directly via IP, eliminating the need for a terrestrial aerial.
The announcement comes as the connected TV (CTV) and streaming markets continue to grow and evolve. By leveraging Paramount Australia’s extensive content portfolio and LG’s leading position in the Australian smart TV market, this initiative aims to redefine how Australians consume television content. The partnership reflects a broader industry trend towards more intuitive user interfaces and seamless integration of live and on-demand content, enhancing the overall user experience.
Revolutionizing the Viewing Experience
With this partnership, LG Smart TV users will enjoy 24/7 non-aerial access to their favorite free-to-air programming, making it easier than ever to tune into popular shows. The integration of the 10 IP linear feed into LG Channels represents a proactive response to the changing landscape of linear TV, where audiences increasingly demand flexibility and convenience in how they access content.
Lachlan Roach, VP of Partner Management and Business Development – Streaming at Paramount Australia, emphasized the significance of this development. “With the 10 IP linear feed seamlessly integrated into LG Channels, audiences are provided with immediate access to live and scheduled broadcast content, directly from their LG webOS devices,” he stated.
“This landmark development sets a new global standard for IP content delivery and paves the way for future innovation in streaming and broadcast synergy,” Roach added.
Industry Implications and Future Prospects
This partnership is not only a significant milestone for Australia but also has global implications. Tony Brown, GM of Home Entertainment Marketing and Content Business at LG Electronics ANZ, highlighted the importance of integrating traditional broadcasting with modern streaming. “As a major TV manufacturer, LG is proud to be at the forefront of integrating traditional broadcasting with the modern streaming era, and we are excited to take this next step with Paramount Australia,” he said.
The collaboration underscores LG’s commitment to providing seamless access to beloved content, reinforcing its position as a leader in the smart TV market. The integration of Paramount Australia’s streaming services, including 10 streaming and Paramount+ tile placements on the LG Home page launcher bar, further enhances the user experience by ensuring easy discoverability of content.
Expanding Content Accessibility
In addition to the IPTV linear feeds, the partnership ensures that the flagship 10 App will be prominently available to LG smart TV users, offering on-demand access to a wide range of popular shows and exclusive digital content. The Paramount+ App will continue to be a key fixture on LG’s webOS platform, providing users with an ever-expanding library of global premium entertainment.
Through LG Channels, LG Smart TV owners can access fan favorites such as MasterChef Australia, Deal Or No Deal, Australian Survivor, Have You Been Paying Attention?, and The Cheap Seats. This extensive offering is part of LG Channels Australia, which features over 130 free streaming channels and reaches an audience of more than 650,000 monthly users.
Collaborative Innovation and Future Directions
The partnership between Paramount Australia and LG Electronics is a testament to the power of collaborative innovation. It highlights a shared commitment to enhancing user experiences through cutting-edge technology and group-wide synergies. LG’s sponsorship of 10’s cooking show, MasterChef Australia, further exemplifies this collaboration, extending LG’s “Life’s Good” promise beyond entertainment and into culinary creativity.
As both organizations continue to align their strategies, they are poised to lead the way in shaping the future of digital content distribution and device integrations. This forward-thinking partnership sets a new standard for how entertainment is delivered and consumed, ensuring that Australians have access to high-quality, seamless, and enjoyable content on their LG Smart TVs.
