It has been five days since Stephen Rue, the current CEO of Optus, embarked on a challenging journey that has become almost a rite of passage for the company’s leaders: navigating through a national scandal while facing calls for resignation. The situation echoes previous crises under former CEO Kelly Bayer Rosmarin, who left the telecommunications giant in November 2023 after a series of high-profile outages.
Rosmarin, who managed Optus during tumultuous times, including a cyber attack that caused a significant service disruption, has distanced herself from the current predicament. When questioned about the latest scandal, she stated,
“I think it’s ultimately a matter for the existing management and board, and I have been out of the organisation for some time now.”
Optus Engages External Crisis Management
In response to the ongoing crisis, Optus has enlisted the help of lobbyists and media strategists. An Optus spokesperson confirmed,
“As you would expect with an issue of this nature, we have engaged external support.”
The federal government’s lobbyists register recently updated to show that Optus and its parent company Singtel have hired Fitzpatrick & Co, a lobbying firm led by Eamonn Fitzpatrick, a former journalist and press secretary to Australian prime ministers.
Additionally, Optus has brought in David Luff, a seasoned crisis communications expert known for his work with Rio Tinto and Nine Entertainment Co. These experts are collaborating with Felicity Ross, Optus’s chief corporate affairs and marketing officer, who joined the company in December. Ross, with her experience in the Metropolitan Police in London, is no stranger to managing crises.
Liberal Party’s Fundraising Strategy Ahead of Donation Reforms
As Optus navigates its challenges, the political landscape is also shifting. The Liberal Party’s Australian Business Network recently reminded its members of the impending changes to donation laws effective July 1, 2026. These reforms will lower the disclosure threshold to $5,000 and cap donations at $50,000 per individual or business.
In a strategic move, the Network encouraged members to make larger donations before the new rules take effect. An email from Nicole Andrews, the Network’s executive director, suggested contributing via the Liberal Party Future Fund, a capital-protected investment vehicle. When questioned about this approach, the Liberal Party’s media line responded,
“Like many organisations, we are reminding supporters about changes that come into effect from 1 July next year. All contributions help support our work in holding a bad government to account and ensuring a very strong alternative, now and into the future.”
Focus on Female Representation
Beyond financial strategies, the Liberal Party is also concentrating on female representation. A “Women in Business & Politics Lunch” is scheduled for October in Sydney, featuring prominent figures such as Senator Jess Collins and former cabinet minister Helen Coonan. The event aims to spotlight female leadership within the party and beyond.
Titus Day’s Real Estate Move Post-Legal Battle
Meanwhile, Sydney talent agent Titus Day has re-entered the headlines. Recently cleared of embezzlement charges involving former client Guy Sebastian, Day is now selling his luxurious Bondi residence. The property, purchased in 2018, features seven bedrooms, a self-contained guest house, a swimming pool, and a wine cellar.
This decision marks a new chapter for Day, who has been a fixture in the media due to his prolonged legal battle. With his name cleared, the sale of his Bondi home could signify a fresh start.
The unfolding events at Optus and within the political and social spheres illustrate the dynamic nature of crisis management and strategic planning. As Optus seeks to restore its reputation, and the Liberal Party navigates new regulatory landscapes, these developments highlight the ongoing challenges and opportunities faced by organizations and individuals alike.
