NOVA Entertainment has announced the availability of its full suite of streaming apps on Apple TV, marking a significant expansion of the network’s reach into the connected TV space. This strategic move allows audiences to access NOVA’s live and partner stations directly from their smart TVs, enhancing the network’s digital presence.
The Nova TV Player, Smooth TV Player, FIVEAA TV Player, and Star 104.5 TV Player apps are now available for download via the Apple Store. This launch follows the rollout on Google TV and Android TV in April, positioning NOVA as the only commercial radio network in Australia with apps live across multiple smart TV platforms.
Expanding Opportunities for Advertisers
For advertisers, this expansion represents a new avenue to reach highly engaged, at-home listening audiences. The apps not only feature NOVA’s flagship stations but also include streaming partners such as Nova Jamz and talkSPORT. With 80% of Australians owning a smart TV, the move taps into a growing segment of music and audio consumption occurring via connected TVs and smart speakers.
Michelle Golding, NOVA Entertainment’s Director of Digital Strategy, Capabilities and Data, emphasized the strategic importance of this expansion.
“Our priority is making content available across all the devices and platforms our listeners expect,” she stated. “With 80% of Australians owning a Smart TV and 82% of music streaming happening at home via smart speakers and Connected TVs, further expanding our SMART TV portfolio to Apple TV is a win for audiences and for our advertisers looking to reach them.”
Optimized for Apple TV
NOVA collaborated with Apple to ensure each app is optimized for the platform, guaranteeing smooth integration with Apple TV’s user interface. This launch is part of NOVA’s broader initiative to expand its digital footprint and adapt to the evolving ways audiences access audio content.
The strategy reflects ongoing investment in connected TV, which is rapidly becoming a critical platform for both listener convenience and brand reach. By leveraging Apple TV’s expansive user base, NOVA aims to enhance its visibility and accessibility in the digital audio landscape.
Context and Industry Trends
This development comes amid a broader shift in media consumption patterns, as more consumers opt for on-demand and streaming services over traditional broadcast options. The rise of smart TVs and connected devices has transformed the way audiences engage with content, prompting media companies to innovate and diversify their distribution channels.
According to industry experts, the integration of streaming apps on platforms like Apple TV is not just a trend but a necessity for media companies aiming to stay competitive.
“The future of media consumption is undoubtedly digital,” said industry analyst Sarah Thompson. “Companies that invest in digital platforms are positioning themselves to capture a larger share of the audience and advertising dollars.”
Looking Ahead
As NOVA continues to expand its digital offerings, the network is likely to explore additional partnerships and platforms to further enhance its reach. This proactive approach not only caters to current audience demands but also anticipates future trends in media consumption.
The move to Apple TV is a testament to NOVA’s commitment to innovation and adaptability in a rapidly changing media landscape. As the network continues to evolve, audiences and advertisers alike can expect more dynamic and accessible content delivery options in the future.
