Nine Entertainment Co has announced the sale of its NBN Newcastle television station to the WIN Network for $15 million. This transaction is part of a broader media strategy that includes the sale of Nine’s radio assets and the acquisition of an outdoor media group.
The sale of NBN Newcastle is accompanied by the divestment of Nine’s radio arm, including stations such as 3AW, 2GB, and 4BC, to billionaire hotelier Arthur Laundy for $56 million. Concurrently, Nine is set to purchase the outdoor media group QMS for a significant $850 million. This series of transactions marks a pivotal moment in Nine’s strategic transformation plan, dubbed Nine2028.
Historical Context and Strategic Realignment
Originally established in 1962, NBN Newcastle holds the distinction of being New South Wales’ first regional television station. Over the decades, it became a staple in the region, producing popular programs such as “Swallows Juniors” and “Romper Room.” In 2007, NBN was sold by SP Telemedia to PBL Media for $250 million and maintained its status as an affiliate until it was integrated into the Nine Network in 2016.
The current sale to WIN Network signifies a return to its roots as an affiliate, now under the ownership of Nine’s regional partner. Completion of the transaction is subject to approval from Nine’s shareholders and the Australian Competition and Consumer Commission (ACCC), with an expected finalization date before June 30, 2026.
WIN Network’s Strategic Expansion
WIN Network, a longstanding affiliate partner of Nine, has expressed that this acquisition aligns with its strategy to enhance its presence in regional Australia. The network plans to continue broadcasting Nine’s signal across northern New South Wales, including Newcastle, Central Coast, and the Gold Coast.
WIN Network CEO Andrew Lancaster emphasized the network’s commitment to regional communities, stating, “NBN is a highly respected regional broadcaster with a proud history of informing and entertaining northern NSW and the Gold Coast.” He highlighted WIN’s role as Australia’s leading regional broadcaster, producing 16 local news bulletins across the country.
Implications for Regional Broadcasting
The acquisition by WIN is seen as a consolidation of its relationship with Nine, ensuring that regional audiences continue to receive high-quality national programming alongside robust local content. WIN’s investment in newsrooms and broadcast infrastructure underscores its dedication to maintaining a strong local news presence.
“As the largest provider of regional television news in Australia, WIN understands the importance of strong, independent local news and a voice for regional communities,” said Lancaster.
Looking Forward: The Future of Nine and WIN
Nine CEO Matt Stanton described the transactions as a critical milestone in Nine’s transformation, aimed at creating a more efficient and digitally powered media group. The partnership with Arthur Laundy is expected to leverage Nine’s journalistic resources and expand its reach through Laundy’s venues and advertising platforms.
The strategic moves by Nine and WIN reflect broader trends in the media industry, where consolidation and digital transformation are reshaping traditional broadcasting landscapes. As the transactions await regulatory approval, both companies appear poised to strengthen their positions in the competitive media market.
With the completion of these deals, Nine and WIN are set to redefine their roles in the Australian media landscape, focusing on delivering content that meets the evolving demands of audiences and advertisers alike.
