11 September, 2025
nine-entertainment-shares-plummet-36-amid-ex-dividend-impact

In a dramatic turn of events, shares of Nine Entertainment Co. Holdings Ltd (ASX: NEC) plummeted by 36% from yesterday’s closing value of $1.70 to an intraday low of $1.09 shortly after the market opened. The media giant’s stock has since rebounded slightly, trading at $1.14, representing a 33% decline at the time of writing. Meanwhile, the S&P/ASX 200 Index (ASX: XJO) saw a modest dip of 0.25%, settling at 8,808.3 points.

The significant drop in Nine Entertainment’s share price has made it the biggest decliner on the ASX 200 today. This steep fall is primarily attributed to the company’s shares going ex-dividend, a move that has stripped the stock of its dividend entitlement, rendering it less attractive to buyers.

Understanding the Ex-Dividend Impact

The ex-dividend date is a critical point for investors, marking when a stock trades without the right to receive the next dividend payment. For Nine Entertainment, this meant a substantial decrease in perceived value, as the dividend in question is notably high at 53 cents per share. This figure represents nearly a third of the stock’s closing value from the previous day, explaining the sharp decline in share price.

Despite the absence of any price-sensitive news from Nine Entertainment this morning, the ex-dividend status has clearly impacted investor sentiment. Nine Entertainment is one of over 35 ASX shares going ex-dividend this week, but its substantial dividend has drawn significant attention.

Behind the High Dividend

The generous dividend payout from Nine Entertainment is rooted in its recent financial activities. During the last earnings season, the company reported a modest 2% increase in revenue, reaching $2.68 billion for FY25. However, operating earnings before interest, taxes, depreciation, and amortization (EBITDA) fell by 6% to $486.1 million, and net profit after tax (NPAT) decreased by 10% to $194.4 million. Fully diluted earnings per share (EPS) also saw a 10% decline, settling at 10.5 cents.

Despite these mixed results, Nine Entertainment declared a final dividend of 4 cents per share, fully franked. More notably, the company announced a special dividend of 49 cents per share, a direct result of its divestment of the Domain property advertising business. This strategic move brought in $1.4 billion in cash proceeds from the sale of its 60% stake in Domain.

In FY25, Domain generated $413.3 million in revenue and contributed $146 million to Nine Entertainment’s group EBITDA.

Investors initially reacted positively to the dividend news, with Nine Entertainment shares rising 7.6% on the day of the report, reaching a new 52-week high of $1.90.

Market Reactions and Future Implications

The swift decline in Nine Entertainment’s share price highlights the volatility that can accompany ex-dividend trading. While the immediate impact is a stark drop, the underlying financial health of the company remains a point of interest for investors. The substantial cash inflow from the Domain sale provides a cushion, potentially supporting future growth initiatives or further shareholder returns.

With the dividend set to be paid on September 26, investors will be closely watching how Nine Entertainment leverages its financial position in the coming months. The company’s ability to navigate the post-dividend landscape will be crucial in maintaining investor confidence and stabilizing its share price.

As the market continues to digest the implications of Nine Entertainment’s ex-dividend status, the broader ASX 200 communications sector will also be under scrutiny, with investors keen to understand the ripple effects of such significant dividend payouts.

Looking ahead, the focus will likely shift to Nine Entertainment’s strategic plans and how it intends to utilize the proceeds from its recent divestment. The company’s next steps could provide valuable insights into its long-term vision and potential for sustained growth in a competitive media landscape.