In a year brimming with innovative beauty products, Natasha Denona’s latest release, the HY-Glam Foundation, has taken the spotlight. Launched after four years of meticulous development, this product promises to revolutionize the makeup industry with its unique blend of skincare and foundation. Available now on Sephora Australia, beauty enthusiasts are eager to get their hands on this high-end offering.
The announcement comes as the beauty market continues to expand with a plethora of options, making it increasingly challenging for brands to stand out. However, the HY-Glam Foundation has managed to capture attention due to its innovative formulation and extensive shade range.
What Makes the HY-Glam Foundation Stand Out?
Natasha Denona’s HY-Glam Foundation is described as a fusion of skincare and foundation, offering a glowy, airbrushed finish. Priced at $94, it aligns with other luxury brands like Nars and Dior. The foundation is available in 52 shades, catering to a wide range of skin tones and undertones, although only 40 shades are currently available on Sephora Australia.
This development follows a growing trend in the beauty industry where consumers are seeking products that offer more than just coverage. The HY-Glam Foundation promises not only to enhance appearance but also to nourish the skin, thanks to its formulation inspired by Italian chemists, Japanese pigment science, and Korean skincare technology.
User Experiences and Expert Opinions
Beauty enthusiasts and experts alike have praised the foundation for its lightweight, luminous finish that doesn’t settle into fine lines. According to users, the product is versatile, working well with various application methods, whether using fingers, brushes, or sponges.
“It’s blurred but dewy, and super flexible, which means it didn’t settle into my lines the way a lot of foundations do. It’s really lightweight, luminous, and the most comfortable foundation because it honestly feels like you’ve got nothing on,” one user shared.
Despite its many accolades, some users noted minor issues such as dryness on the chin and separation around the nose. However, these are considered minor drawbacks in an otherwise stellar product.
The Broader Impact on the Beauty Industry
The introduction of the HY-Glam Foundation reflects a broader shift towards multifunctional beauty products that combine the benefits of skincare with makeup. This trend is driven by consumer demand for products that offer convenience without compromising on quality.
Meanwhile, the foundation’s success also highlights the importance of inclusivity in product offerings. With a wide range of shades and undertones, Natasha Denona has set a benchmark for other brands to follow, ensuring that all consumers can find a suitable match.
Is It Worth the Investment?
At $94, the HY-Glam Foundation is undoubtedly a luxury purchase. However, for those willing to invest in high-quality makeup, it offers a unique blend of benefits that justify the price. While there are more affordable options available, the foundation’s performance and versatility make it a worthwhile investment for those with the budget.
For more beauty insights and recommendations, listeners can tune into the You Beauty podcast or watch their YouTube channel, where the latest trends and products are discussed in detail.
At Mamamia, we independently curate and write about products we rave about in our group chats and think you should know about too. If you purchase a product we have recommended, we may earn a small commission.
Feature image: Supplied.
Calling all women aged 18+! We’re looking to better understand women’s experiences with home pregnancy and fertility tests. Complete our survey for a chance to win a $1,000 gift voucher in our quarterly draw!