Multimedia Technology (MMT) has secured a significant role as a specialist Tier 1 distribution partner for HP Personal Systems (PPS) in Australia. Effective from November 1, this strategic partnership extends the reach of HP’s Z by HP workstations, commercial displays, performance accessories, care packs, and software solutions, including HP Anyware.
The agreement is poised to create a streamlined route to market for advanced workstation solutions, enabling both HP and MMT to cater to the growing demand from small to medium-sized businesses (SMBs) and AI-first technology enterprises. Under this new appointment, MMT will leverage its extensive network of value-added resellers, system integrators, and managed service providers to deliver comprehensive, AI-ready solutions. These solutions will pair Z by HP workstations with NVIDIA RTX professional GPUs, supported by MMT’s strategic alliance ecosystem and robust pre-and post-sales support.
Expanding AI Capabilities
This development aligns with HP’s forthcoming launch of the ZGX Nano AI Station, a new product category described as “Personal AI Supercomputers.” The ZGX Nano AI Station is designed to democratize AI, offering a complete hardware and software stack for AI developers to build, test, and optimize models locally while ensuring security and flexibility.
Johan Meyer, CEO of Multimedia Technology, emphasized the strategic fit of the partnership, stating,
“This is a match made for the market we serve. Partners are asking for the performance, reliability, and ecosystem depth that Z by HP brings, and they want it packaged as complete, deploy-today solutions. By combining HP’s workstations with our NVIDIA strengths, infrastructure portfolio, and national AI specialist team, we’re making advanced computing accessible and practical for every ambitious Australian business.”
Strategic Benefits of the Partnership
The collaboration between HP and MMT delivers several strategic advantages:
- A dedicated distribution channel for workstation solutions, focusing on Z by HP performance platforms, commercial displays, accessories, care services, and software.
- Direct access to NVIDIA workstation GPU resellers and the NVIDIA Partner Network (NPN), facilitating certified, end-to-end AI and visualization solutions for the channel.
- Expanded co-branded marketing initiatives between NVIDIA and Z by HP, with integrated campaigns aimed at accelerating the pipeline for partners.
Chris Hewlett, HP Australia’s commercial channel director, highlighted the importance of this partnership, noting,
“HP is doubling down on the innovators powering Australia’s next wave of growth from design studios and engineering firms to AI-first startups. MMT’s specialist reach, NVIDIA ecosystem connectivity, and hands-on enablement make them the ideal Tier 1 partner to put Z by HP in more customers’ hands, faster, with the support and services partners expect.”
Broader Implications and Future Prospects
Under the new distribution agreement, MMT will support and distribute Z by HP mobile and desktop workstations, with configurations validated for AI development, data science, media and entertainment, architecture, engineering, construction (AEC), healthcare imaging, and advanced visualization. These solutions are complemented by HP commercial displays, performance accessories, HP Care Pack services, and HP Anyware for secure remote access and collaboration.
Meyer further elaborated on the value proposition, saying,
“Channel partners don’t want a component hunt; they want a performance-guaranteed, supportable solution they can stand behind. Together with HP, we’re turning AI and high-end visualization from a science project into a competitive advantage for every customer.”
The announcement comes as the technology sector continues to see rapid advancements in AI and machine learning, with businesses increasingly seeking robust solutions to stay competitive. By aligning with HP, MMT is well-positioned to meet the evolving needs of Australian businesses, offering cutting-edge technology solutions that drive innovation and growth.
As the partnership unfolds, both companies are expected to capitalize on the synergies created by their combined expertise, paving the way for future innovations and expanded market reach.
