In a dramatic escalation of tensions within the K-pop industry, record label Ador has announced a lawsuit seeking $44.8 million in damages against a former member of its hit girl group, NewJeans. This move comes just a day after the label removed Danielle Marsh, an Australian-Korean member, from the group.
On Monday, Ador confirmed the termination of Marsh’s contract, marking the end of a year-long legal struggle between the label and the group. The conflict began when NewJeans attempted to break their contract, citing workplace hostility and creative interference. However, a South Korean court upheld the contract’s validity in October, extending it until 2029.
Legal Battle and Allegations
The lawsuit extends beyond Marsh, targeting an unnamed family member and former NewJeans producer Min Hee-jin. Ador alleges both parties bear significant responsibility for the discord between the label and the group, according to a report by the BBC. The label has not provided specific reasons for Marsh’s removal but suggested that the group was influenced by “persistently distorted and biased information.”
Three members of NewJeans—Haerin, Hyein, and Hanni—are set to continue with the group, while discussions with the fourth member, Minji, are ongoing. Ador operates under the umbrella of Hybe Corporation, a major player in the K-pop industry known for managing global superstars like BTS.
Background and Industry Impact
In 2024, Ador’s former CEO, Min Hee-jin, who played a pivotal role in NewJeans’ formation, was dismissed. Meanwhile, Hanni Pham, another Australian member, testified about alleged workplace harassment at Hybe during a South Korean Labour Committee hearing. She claimed the group faced neglect and derogatory remarks from Hybe employees.
Following these events, all five members of NewJeans attempted to sever ties with Ador, rebranding temporarily as NJZ. However, a court ruling thwarted their efforts, affirming the validity of their contract with Ador.
“NewJeans is five or nothing,” declared fans on social media, emphasizing the group’s unity.
NewJeans’ Rise and Challenges
Despite the ongoing legal battles, NewJeans has made a significant mark on the K-pop scene. Since their debut in 2022, their unique performances have distinguished them from the traditionally polished acts in the industry. They even set a Guinness World Record as the fastest K-pop act to reach 1 billion streams on Spotify, surpassing giants like BTS and Blackpink.
The turmoil surrounding NewJeans has also sparked broader discussions about the K-pop industry’s control over its artists. Experts suggest that the current situation could lead to legislative changes, including new contract types and improved mediation practices.
Future Prospects and Industry Shifts
As NewJeans’ future hangs in the balance, another K-pop powerhouse is preparing for a comeback. BTS, one of the world’s top-selling music acts, announced a new album release in March, marking their return after a four-year hiatus due to mandatory military service. A world tour announcement is anticipated soon.
The unfolding saga with NewJeans not only highlights the challenges within the K-pop industry but also underscores the potential for significant changes in how artists are managed and contracts are structured. As fans and industry observers watch closely, the outcomes of these legal and contractual disputes could reshape the future of K-pop.
