Insta360 has unveiled the GO Ultra, the latest addition to its acclaimed GO Series, promising notable advancements in imaging performance while maintaining the line’s signature portability. The announcement, made on August 21, 2025, marks a significant step forward for the company as it seeks to cater to a diverse audience of creators, athletes, families, and travelers.
The Insta360 GO Ultra builds on the popularity of its predecessors by integrating a larger sensor, AI-powered imaging capabilities, and extended battery life, all while preserving the tiny, wearable form factor that has defined the series. With innovative hands-free mounting options, microSD storage, and a waterproof design, Insta360 positions the camera as a versatile tool for a wide range of applications.
Technological Advancements: Larger Sensor and AI Integration
At the heart of the GO Ultra is a 1/1.28” sensor, which is 221% larger than that of its predecessor, paired with a new 5nm AI chip. This powerful combination enables 4K60fps recording, Active HDR, and enhanced low-light performance through Insta360’s PureVideo mode. This mode employs AI-driven noise reduction and brightness improvements, while a new ambient light sensor reduces flickering and adjusts colors in real time.
Max Richter, Co-Founder and VP of Marketing at Insta360, explained the company’s approach:
“GO Ultra takes the advancements made with the Ace and X series cameras and puts them into the type of compact, pocket camera our GO Series creators enjoy, opening up new creative opportunities without sacrificing portability.”
Portability and Versatile Mounting Options
Weighing just 53g, the GO Ultra is approximately the size of a smartwatch or a cookie. Its built-in magnetic base allows it to attach to metallic surfaces and work seamlessly with a variety of mounting accessories, including the Magnet Pendant, Pivot Mount, and Flexi Strap. The expanded lineup of accessories, such as Sticky Tabs and a Toddler Titan Hat Clip, broadens the range of use cases, making the camera suitable for everything from family gatherings to extreme sports.
The camera’s IPX8 waterproof rating ensures it can withstand depths of up to 10 meters (33 feet), making it ideal for underwater adventures. This feature, combined with its lightweight design, makes the GO Ultra an attractive option for those seeking a portable yet powerful camera solution.
Enhanced Connectivity and User Experience
The GO Ultra offers hands-free shooting capabilities with wearable options like the Magnet Pendant and Magnetic Easy Clip. It connects via Bluetooth to the included Action Pod, which features a 2.5” flip touchscreen. This allows users to monitor shots in real time and even hand the camera to children for a playful perspective.
For sports enthusiasts, the camera can integrate data overlays from Strava or third-party devices, including GPS, speed, and heart rate, directly into their recordings. This feature enhances the user experience by providing valuable insights alongside video footage.
Power and Storage Enhancements
Battery performance has been significantly improved over previous models. The standalone unit boasts a runtime of up to 70 minutes, while pairing it with the Action Pod extends this to 200 minutes. Fast charging technology allows the battery to reach 80% capacity in just 12 minutes.
Unlike its predecessor, the GO Ultra supports microSD cards, offering up to 2TB of removable storage. This upgrade allows users to quickly swap cards instead of offloading files when space runs out, providing greater flexibility for extended shooting sessions.
Editing and Sharing Capabilities
The updated Insta360 app, available on iOS and Android, features AI-powered editing tools that offer automatic highlight detection, transitions, effects, and music. The new AI Family Moments feature organizes footage of loved ones into a dedicated virtual album, making it easier for users to relive cherished memories.
Availability and Pricing
The Insta360 GO Ultra is available starting August 21, 2025, through the Insta360 Store, Amazon, and select retailers. Priced at $449.99, the Standard Bundle includes the GO Ultra (Standalone Camera and Action Pod) in Midnight Black or Arctic White, along with a Quick Release Safety Cord, Magnetic Easy Clip, Magnet Pendant, USB-C cable, and Lens Guard.
The introduction of the GO Ultra represents a significant leap in portable camera technology, offering a compelling compromise between the compact form factor of the original GO series and the capabilities of a full-blown action camera. As the market for portable cameras continues to evolve, the GO Ultra positions itself as a frontrunner in delivering both innovation and convenience.
