HP has announced a strategic partnership with Multimedia Technology (MMT), appointing the company as a Tier-1 distribution partner for its Z by HP workstations and associated solutions across Australia. This significant move aims to enhance the distribution of advanced computing products, catering specifically to the burgeoning demand from small- and medium-sized businesses as well as enterprises focusing on artificial intelligence (AI)-centric solutions.
The agreement empowers MMT to distribute a wide range of HP’s offerings, including Z by HP workstations, commercial displays, performance accessories, care packs, and supporting software like HP Anyware. The collaboration is designed to establish a focused distribution channel that will meet the growing needs of businesses seeking robust AI-ready solutions.
Distribution and AI Readiness
MMT plans to leverage its extensive national network of value-added resellers, system integrators, and managed service providers to deliver AI-ready solutions. These solutions will integrate Z by HP systems with NVIDIA RTX professional graphics processing units (GPUs) and infrastructure from MMT’s strategic partner portfolio. The partnership also includes comprehensive support services, both pre- and post-sale, ensuring a seamless experience for customers.
This announcement coincides with HP’s anticipated launch of the ZGX Nano AI Station, a product that represents HP’s version of the NVIDIA DGX Spark platform. This innovative offering is set to introduce a new category of personal AI supercomputers, providing localized hardware and software stacks for AI developers to build, test, and optimize models while maintaining data security and flexibility.
“This is a match made for the market we serve,” said Johan Meyer, CEO of Multimedia Technology. “Partners are asking for the performance, reliability, and ecosystem depth that Z by HP brings – and they want it packaged as complete, deploy-today solutions.”
Partnership Deliverables
The partnership aims to create a dedicated distribution channel for Z by HP performance platforms, HP commercial displays, accessories, care services, and software. Additionally, it provides direct access to NVIDIA workstation GPU resellers and NVIDIA Partner Network (NPN) affiliates, supporting comprehensive AI and visualization solutions throughout the sales channel.
Furthermore, the collaboration will see expanded joint marketing initiatives between NVIDIA and Z by HP, aimed at generating new business opportunities. The partnership focuses on commercializing AI within the SMB and SME sectors by offering bundled solutions, reference designs, and services that simplify deployment and reduce time to value.
“HP is doubling down on the innovators powering Australia’s next wave of growth – from design studios and engineering firms to AI-first startups,” said Chris Hewlett, Director of Commercial Channel – Australia, HP Australia.
Product Coverage and Support
Under the agreement, Multimedia Technology will distribute both mobile and desktop Z by HP workstations. These configurations are validated for a variety of demanding workloads, including AI development, data science, media and entertainment, architecture, engineering and construction, healthcare imaging, and advanced visualization. Complementing these workstations are HP commercial displays, performance accessories, HP Care Pack services, and HP Anyware for secure remote work and collaboration.
MMT’s offering includes a customizable NVIDIA GPU portfolio and the capacity to supply ready-to-deploy solutions backed by major technology partners. The company supports its channel with a national team of AI specialists who assist with solution design, proof of concept, sizing, optimization, and ongoing support throughout the product’s lifecycle.
“Z by HP is purpose-built for the most demanding professional workloads, whether it’s AI development or high-end creative production,” says Chris Hewlett, Director, Commercial Channel Australia at HP.
Ecosystem and Services
The MMT distribution ecosystem covers several technology segments, including NVIDIA and Z by HP for workstations and edge computing, along with infrastructure from partners such as Cisco, Supermicro, DDN, Synology, Lenovo, and Vertiv. For extended reality, MMT offers solutions from PICO, and its software portfolio includes NVIDIA AI Enterprise, NVIDIA Omniverse, HP Anyware, and HP AI Studio.
MMT provides local inventory, financing options, solution design assistance, integration services, and enablement programs from offices in Australia’s major capital cities, aligning with the continued growth of AI and high-performance computing. The HP-MMT distribution agreement will be effective from 1 November 2025, with Australian resellers, integrators, and managed service providers able to engage MMT account teams for support with configurations, pricing, and enablement resources.
