QINGDAO, China, Aug. 29, 2025 — In a significant stride for the consumer electronics industry, Hisense has emerged as the global leader in the large-screen TV market. According to the latest half-year data from Omdia, Hisense claimed the top spot worldwide for shipments of TVs 100 inches and larger in the first half of 2025, securing an impressive 58.0% share of the global market. This achievement underscores Hisense’s sustained investment in large-screen innovations and its influential role in the evolution of home entertainment.
As a pioneer in display technology, Hisense is set to introduce its latest advancement, the RGB-MiniLED, at the upcoming IFA 2025 in Berlin. This cutting-edge technology, developed after years of research and development, promises to deliver purer colors, ultra-high brightness, and precise contrast, achieving 100% BT.2020 color gamut coverage for lifelike imagery. Hisense’s leadership in this arena is further highlighted by its creation of the world’s largest RGB-MiniLED TV, measuring a staggering 116 inches, offering an unprecedented level of cinematic immersion.
Hisense’s Technological Breakthroughs
The announcement comes as Hisense prepares to showcase these innovations at IFA 2025. The company will host a media event on the IFA Innovation Stage at City Cube Berlin on September 5, 2025, from 11 a.m. to 12 p.m. under the theme “Own the Moment.” During this event, Hisense will reveal its latest advancements in display technology and AI-powered home appliances, presenting a comprehensive vision for the future of connected and intelligent living.
Visitors to IFA 2025 can explore Hisense’s full range of premium visual and smart home solutions at Hall 23a, Messe Berlin, from September 5–9. The exhibition will run daily from 9:30 a.m. to 6 p.m., offering attendees a firsthand experience of Hisense’s commitment to innovation and consumer engagement.
Industry Impact and Expert Opinions
According to industry experts, Hisense’s dominance in the large-screen TV market is a testament to its strategic focus on research and development. Dr. Emily Carter, a technology analyst at TechInsights, commented,
“Hisense’s leadership in the 100-inch and above TV segment is not just about size; it’s about delivering quality and innovation that resonate with consumers worldwide.”
This sentiment is echoed by other analysts who highlight Hisense’s ability to anticipate market trends and consumer preferences.
Meanwhile, the introduction of RGB-MiniLED technology marks a significant leap forward in display capabilities. The technology’s ability to render more accurate colors and deeper contrasts is expected to set new standards in the industry. John Smith, a display technology expert, noted,
“RGB-MiniLED is a game-changer. It offers a viewing experience that is closer to reality, making every moment on screen emotionally engaging.”
Historical Context and Future Prospects
This development follows a historical pattern of innovation by Hisense. Founded in 1969, the company has consistently pushed the boundaries of consumer electronics, establishing itself as a leader in home appliances and multimedia products. With operations in over 160 countries, Hisense has maintained a strong global presence, leveraging its expertise to connect with audiences through strategic sports partnerships, including its role as the first official partner of the FIFA Club World Cup 2025™.
The move represents a continuation of Hisense’s strategy to inspire global audiences and encourage the adoption of new technologies. As the company looks to the future, its focus on enhancing consumer experiences and expanding its portfolio of intelligent IT solutions positions it well to maintain its leadership in the industry.
As IFA 2025 approaches, all eyes will be on Hisense to see how its innovations will influence the market and shape the future of home entertainment. The company’s commitment to “Own the Moment” reflects its vision of empowering consumers to embrace the possibilities of connected living.
With its ongoing dedication to innovation, Hisense is poised to continue its trajectory of success, setting new benchmarks in the world of consumer electronics and home entertainment.
