QINGDAO, China, Aug. 29, 2025 — Hisense, a global leader in consumer electronics and home appliances, has solidified its position at the forefront of the large-screen TV market. According to the latest data from Omdia, Hisense claimed the top spot worldwide in shipments of 100-inch and above TVs during the first half of 2025, securing a remarkable 58.0% share of the global market. This achievement underscores Hisense’s commitment to innovation and its pivotal role in the evolution of home entertainment.
As the company continues to push the boundaries of display technology, Hisense is poised to introduce its latest breakthrough: the RGB-MiniLED. This cutting-edge technology, developed after years of rigorous research and development, promises to deliver purer colors, ultra-high brightness, and precise contrast. It achieves 100% BT.2020 color gamut coverage, offering viewers lifelike images that enhance the viewing experience.
RGB-MiniLED: A New Era in Display Technology
Hisense, recognized as the pioneer of RGB-MiniLED technology, has set new industry benchmarks with its innovative products. Among these is the world’s largest RGB-MiniLED TV, a 116-inch marvel that offers unprecedented scale and cinematic immersion. The RGB-MiniLED is not just about technical performance; it aims to transform every viewing moment into an emotionally compelling experience, bringing users closer to reality.
These innovations will be showcased at IFA 2025 in Berlin, where Hisense will host a media event on the IFA Innovation Stage, City Cube Berlin (Lower Level), on September 5, 2025, from 11 a.m. to 12 p.m. Under the theme “Own the Moment,” Hisense will unveil its latest advancements in display technology and AI-powered home appliances, presenting a comprehensive vision for the future of connected and intelligent living.
Hisense’s Strategic Vision and Market Leadership
Visitors to IFA 2025 can explore Hisense’s full range of premium visual and smart home solutions at Hall 23a, Messe Berlin, from September 5–9. The company’s continued focus on innovation and enhancing consumer experience aims to inspire global audiences to embrace new possibilities and confidently “Own the Moment.”
Founded in 1969, Hisense has grown into a globally recognized leader in home appliances and consumer electronics, with operations in over 160 countries. The company’s specialization in high-quality multimedia products, home appliances, and intelligent IT solutions has cemented its position as a market leader. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment from 2023 to the first half of 2025.
Global Partnerships and Future Prospects
In addition to its technological advancements, Hisense is also committed to global sports partnerships, exemplified by its role as the first official partner of the FIFA Club World Cup 2025™. These partnerships serve as a strategic avenue for Hisense to connect with audiences worldwide, further enhancing its brand presence and market reach.
The announcement of Hisense’s leadership in the large-screen TV market and its pioneering RGB-MiniLED technology comes at a time when consumer demand for immersive home entertainment experiences is on the rise. As the industry continues to evolve, Hisense’s innovations promise to set new standards and inspire the next generation of display technology.
As Hisense prepares for its showcase at IFA 2025, industry experts and consumers alike are eager to see how the company’s latest advancements will shape the future of home entertainment and smart living. With its unwavering commitment to innovation and excellence, Hisense is poised to lead the way in redefining the possibilities of display technology.
