QINGDAO, China, Aug. 29, 2025 — Hisense, a prominent name in global consumer electronics and home appliances, has once again asserted its dominance in the premium display technology sector. According to the latest data from Omdia, Hisense has emerged as the global leader in shipments of 100-inch and larger TVs during the first half of 2025, securing a remarkable 58.0% share of the global market. This achievement underscores Hisense’s sustained commitment to innovation in large-screen technology and its influential role in shaping the future of home entertainment.
As a pioneer in display technology, Hisense is poised to unveil its next groundbreaking development: RGB-MiniLED. This cutting-edge technology, the result of extensive research and development, promises to deliver purer colors, ultra-high brightness, and precise contrast, achieving a full 100% BT.2020 color gamut coverage for lifelike images. Recognized as the originator of RGB-MiniLED, Hisense continues to set industry benchmarks, including the creation of the world’s largest 116-inch RGB-MiniLED TV, providing audiences with an unprecedented level of scale and cinematic immersion.
Hisense’s Innovation on Display at IFA 2025
These technological advancements will be prominently featured at IFA 2025 in Berlin. Hisense is scheduled to host a media event on the IFA Innovation Stage at City Cube Berlin (Lower Level) on September 5, 2025, from 11 a.m. to 12 p.m., under the theme “Own the Moment.” During this event, Hisense will reveal its latest breakthroughs in display technology and AI-powered home appliances, offering a comprehensive vision for the future of connected and intelligent living.
Attendees will have the opportunity to explore Hisense’s extensive range of premium visual and smart home solutions at Hall 23a, Messe Berlin, from September 5–9 (9:30 a.m. – 6 p.m.).
Commitment to Innovation and Consumer Experience
Hisense’s dedication to innovation and enhancing consumer experience is evident in its efforts to inspire global audiences to embrace new possibilities and confidently “Own the Moment.” This commitment is further highlighted by Hisense’s role as the first official partner of the FIFA Club World Cup 2025™, demonstrating its engagement with global sports partnerships to connect with audiences worldwide.
Expert Opinions and Industry Impact
Industry experts acknowledge Hisense’s strategic focus on large-screen technology as a key factor in its market leadership. “Hisense’s investment in RGB-MiniLED technology is a game-changer in the display industry,” said Dr. Emily Chen, a leading display technology analyst. “Their ability to consistently innovate and deliver high-quality products positions them as a formidable player on the global stage.”
Furthermore, the introduction of RGB-MiniLED technology is expected to have significant implications for the broader consumer electronics market. By setting new standards for picture quality and immersive viewing experiences, Hisense is likely to influence competitors and drive further advancements in display technology.
Historical Context and Future Prospects
Founded in 1969, Hisense has grown into a globally recognized leader in home appliances and consumer electronics, with operations in over 160 countries. The company’s journey from a regional electronics manufacturer to a global powerhouse reflects its strategic vision and adaptability in a rapidly evolving industry.
Looking ahead, Hisense’s continued focus on innovation and strategic partnerships is expected to solidify its position as a leader in the consumer electronics market. As the company prepares to showcase its latest advancements at IFA 2025, industry observers will be keenly watching for insights into the future direction of display technology and smart home solutions.
With its ongoing commitment to pushing the boundaries of technology and enhancing the consumer experience, Hisense is well-positioned to lead the charge in the next era of home entertainment and connected living.
