Hawaiian Airlines, known for its warm island hospitality and extensive connectivity, is set to embark on a significant transformation of its passenger experience. Starting in 2028, the airline will introduce a premium economy cabin and a redesigned first-class product on its Airbus A330 fleet. These enhancements are part of a broader initiative to elevate the airline’s standing in the competitive premium travel market.
The announcement comes as Hawaiian Airlines aims to meet rising expectations for premium travel. By upgrading its onboard offerings, the carrier seeks to compete more effectively with global airlines, particularly on routes between the Hawaiian Islands, the US mainland, and international destinations. The move represents a strategic shift for Hawaiian Airlines, aligning it more closely with international and domestic carriers that offer premium economy options.
Introducing Premium Economy on A330s
For the first time, Hawaiian Airlines will offer a true premium economy cabin on its fleet of 24 Airbus A330-200s. This new class will bridge the gap between economy and business class, providing passengers with enhanced comfort and amenities at a more accessible price point. Historically, Hawaiian’s A330s featured ‘economy comfort’ seats, which offered a modest improvement over standard economy. The introduction of premium economy marks a significant upgrade, aligning Hawaiian with competitors like Delta and other international carriers.
While specific details about the seat configuration are yet to be released, industry standards suggest a 2-3-2 arrangement, similar to domestic first-class products. Passengers can expect generous recline, enhanced privacy, and potentially headrest winglets. This development follows a growing trend in the airline industry, where premium economy has become one of the fastest-growing cabin classes globally.
Redefining First Class
Alongside the new premium economy, Hawaiian Airlines is investing in a complete overhaul of its A330 first-class product. Currently, the airline’s A330s feature lie-flat first-class seats in a 2-2-2 configuration, which lacks direct aisle access for window seat passengers. The planned refresh aims to modernize this offering, potentially mirroring the business class suites found on Hawaiian’s 787-9s, which boast direct aisle access and enhanced privacy.
Andrew Harrison, Chief Commercial Officer of Alaska Air Group, commented on the decision, stating:
“We’re going to be reconfiguring the A330 and increasing the first class, the J cabin. Over the next few years, [the new first class and premium economy] will generate significantly more revenue than they do today.”
As Hawaiian Airlines integrates these changes, it will continue to compete for premium travel market share, especially on international and high-density domestic flights.
Enhancing the Passenger Experience
Beyond cabin upgrades, Hawaiian Airlines is also enhancing its inflight entertainment and connectivity. The airline plans to introduce new high-definition seatback screens with Bluetooth audio connectivity, similar to those on its 787-9s. Complementing these screens, Hawaiian has rolled out fast, free onboard WiFi powered by Starlink technology, a first for the airline.
Additionally, Hawaiian is updating its mobile app to offer improved booking and trip management features. This app refresh will include self-service options like flight changes and award travel redemption. The airline is also investing in technology to support its employees and plans to merge its passenger service system with Alaska Airlines by late April.
The $600 Million Kahu’ewai Hawai’i Investment Plan
These upgrades are part of Hawaiian Airlines’ $600 million Kahu’ewai Hawai’i investment plan, aimed at enhancing the airline’s operations and benefiting Hawaiian communities. Starting in 2026, Hawaiian will renovate all five airports it serves in Hawaii, improving passenger flow and comfort with upgraded lobbies and gate areas.
Moreover, Hawaiian will open a new 10,600 square foot first-class lounge at Honolulu’s Daniel K. Inouye International Airport. This lounge will feature light cream and blue colors, wood accents, and native Hawaiian plants, offering a premium experience for travelers.
As Hawaiian Airlines enters 2026, its fleet of 75 aircraft continues to evolve. The airline’s widebody fleet includes 34 Airbus A330s, with plans to maintain these aircraft while transferring its Boeing 787s to Alaska Airlines as part of their merger agreement.
Ultimately, Hawaiian Airlines’ upcoming A330 transformation represents more than a routine cabin refresh; it marks a turning point for the airline as it redefines its role following its merger with Alaska Airlines. With the introduction of a true premium economy cabin, modernized first class, industry-leading WiFi, and sweeping airport investments, Hawaiian is aligning its onboard experience with the expectations of today’s premium travelers. Once these upgrades roll out later this decade, they promise to make the long journey to and from the Hawaiian islands more comfortable while maintaining the Aloha spirit.
