CLEVELAND, Ohio (Nov 26, 2025) – A groundbreaking study published today in Menopause, the journal of The Menopause Society, sheds light on the evolving landscape of sexual health among older adults, particularly women. While previous research has predominantly focused on partnered sexual activities, this new study delves into the use of sex toys during both partnered sex and masturbation among older women, revealing significant findings about sexual behavior and health outcomes.
The study highlights that, historically, women have been less likely to engage in masturbation compared to men, with societal stigma often surrounding the use of sex toys. However, the research indicates a shift in this trend, with older women increasingly incorporating sex toys into their sexual repertoire. This change is not merely about enhancing pleasure but is also associated with positive health outcomes, including improved cognitive function and better word recall.
Changing Dynamics in Sexual Behavior
During the COVID-19 pandemic, there was a notable increase in the sale of sex toys, reflecting a broader trend of individuals exploring new sexual activities. A U.S. study revealed that one in five respondents expanded their sexual activities during this period, often including the use of sex toys with partners. For older women, this shift is particularly significant as it coincides with changes in sexual expression due to menopause and other age-related factors.
As penetrative sex can become more challenging due to menopause and erectile dysfunction in men, many older women are turning to alternative modes of sexual expression. The study found that sex toys are increasingly being used to complement or replace traditional intercourse, offering a viable solution for maintaining sexual satisfaction and intimacy.
Market Response and Social Implications
In response to this growing trend, sex-toy companies are now designing and marketing products specifically for older women, including those experiencing menopause. This targeted approach not only acknowledges the unique needs of this demographic but also helps to destigmatize the use of sex toys among older adults.
The study, which involved over 3,000 women aged 60 and older, confirmed a rising prevalence of masturbation and sex-toy use in this population. Participants reported a higher frequency of orgasm when using sex toys, particularly during masturbation. The most commonly used devices were external vibrators and dildos or penetrative toys.
Of those who engaged in partnered sex, more than one-third (38.7%) reported using sex toys at least sometimes, highlighting a significant integration of these devices into their sexual lives.
Health Benefits and Professional Recommendations
The findings suggest that older women could benefit from more open discussions with healthcare professionals about their sexual health and the potential benefits of sex toys. Dr. Monica Christmas, associate medical director for The Menopause Society, emphasizes the importance of understanding female anatomy and the sexual response cycle.
“Lack of understanding of female anatomy, the sexual response cycle, and underlying factors resulting in orgasm is common among both older and younger women. The physical and mental benefits of fulfilling sexual function are well known,” says Dr. Christmas.
By initiating conversations around sexuality during routine healthcare visits, professionals can help destigmatize the topic and provide valuable guidance on achieving orgasm. Dr. Christmas notes that many women mistakenly believe something is wrong with them if they cannot achieve orgasm with a partner, when in fact, most women do not reach orgasm through penetrative intercourse alone.
Future Directions and Societal Impact
The study’s authors advocate for increased awareness and education regarding sexual health in older women. They suggest that healthcare providers play a crucial role in disseminating information and encouraging healthy sexual practices, which can significantly impact the high prevalence of female sexual dysfunction.
As society continues to evolve in its understanding and acceptance of sexuality at all ages, the findings of this study underscore the importance of embracing diverse expressions of sexual health. The growing acceptance of sex toys among older women not only enhances individual well-being but also challenges outdated perceptions of sexuality in later life.
Looking ahead, further research and dialogue are needed to fully understand the implications of these trends and to support older adults in maintaining fulfilling and healthy sexual lives.
