30 August, 2025
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Just when the political landscape seemed immune to parody, California Governor Gavin Newsom has emerged to challenge that notion. In a series of audacious social media maneuvers, Newsom has adopted tactics reminiscent of former President Donald Trump, including all-caps tweets, mocking nicknames for political adversaries, and self-promotional antics. This approach, while familiar, is being wielded by a Democrat in a bid to counteract the Republican narrative.

Newsom’s recent online antics have caught the attention of both supporters and critics. His press office has been active, releasing lengthy, often humorous social media posts that paint him as a heroic figure. These posts suggest his image should be immortalized on Mount Rushmore or featured on the cover of Time magazine, complete with a crown and a confident smile. The strategy appears to be paying off, with Newsom’s social media following growing and his political funds swelling.

The Strategy Behind the Tweets

Newsom’s approach is not just about humor; it is a calculated political strategy. By flipping the script on Trump’s tactics, Newsom is engaging a broader audience and energizing his base. His actions have even garnered praise from political figures across the spectrum. Former President Barack Obama has commended Newsom’s efforts, particularly his plan to counter Republican gerrymandering in Texas with a Democratic-friendly redistricting measure in California.

Conversely, some conservative commentators have criticized Newsom’s style. Sean Hannity of Fox News dismissed the governor’s tactics as a “performative confrontational style” that caters only to a “loony radical base.” However, this criticism seems ironic, given that similar tactics have been celebrated by the same commentators when employed by Trump.

Reactions from Both Sides

Newsom’s bold moves have not gone unnoticed by Trump himself. The former president has responded with characteristic vitriol, suggesting that Newsom should be arrested and referring to him with the derogatory nickname “Newscum.” In response, Newsom’s team has countered with a simple yet effective retort: three snowflake emojis.

This exchange highlights the stark contrast between the two political figures. Newsom, often portrayed as the quintessential Californian with his healthy lifestyle and progressive politics, stands in opposition to Trump’s brash and confrontational persona. Newsom’s wife, Jennifer Siebel Newsom, adds to this image with her career as a documentary filmmaker and her role as “First Partner,” a title that reflects a more modern approach to the traditional role of a governor’s spouse.

The Broader Implications

The Democrats have long aspired to take the high road in political discourse, as famously articulated by Michelle Obama: “When they go low, we go high.” However, Newsom’s tactics suggest a shift in strategy, one that acknowledges the limitations of passivity in the face of aggressive political opponents. By adopting a more combative approach, Newsom is energizing his supporters and potentially reshaping the Democratic playbook.

Despite the humor and absurdity of the situation, the stakes are high. As historian Garrett Graff recently noted, the United States is at a critical juncture, with authoritarianism and fascism looming large. In his newsletter, Graff wrote,

“The United States, just months before its 250th birthday as the world’s leading democracy, has tipped over the edge into authoritarianism and fascism … faster than I imagined possible.”

Looking Ahead

The question remains: Can strong leadership and decisive action in upcoming elections reverse this trend? Newsom’s approach, if combined with a clear message of economic populism, could play a vital role in revitalizing the Democratic Party and countering the rise of authoritarianism. While his tactics may seem unconventional, they could prove to be not only entertaining but also crucially important in shaping the future of American politics.

As the nation grapples with these challenges, Newsom’s strategy offers a glimpse of what might be possible. Whether it leads to significant change or remains a clever distraction, only time will tell. For now, Newsom’s social media prowess is a bold experiment in political communication, one that is worth watching closely.